Marketing Manager - Mimco

Country Road; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Bi-annual product allowance

Health insurance

Parental leave

Learning and development

Job summary

Country Road Group is seeking a Marketing Manager in Melbourne to lead brand campaigns, consumer promotions and partnerships. You will manage external media agencies, maintain media plans, and drive budget efficiency while supervising the marketing team.

You will collaborate with Creative and Content managers on shoot production and local area marketing across VIP events and store openings, delivering ROI-focused campaigns for growing brand awareness.

Qualifications

• Senior marketing experience in brand/comms, preferably retail or fashion.
• Proven ability to manage external agencies and media buying.
• Strong budget management and ROI focus.

Responsibilities

• Lead planning, development and execution of brand campaigns and promotions.
• Manage external media agency for efficient media buying across ATL channels.
• Oversee partnerships, local area marketing initiatives and content creation.
• Provide line management and strategic guidance to the marketing team.

Skills

Media planning

Agency management

Campaign execution

Budget management

Team leadership

Tools

Media planning tools

CRM/Content platforms

Job description

We are a Design-Led Brand, obsessed with accessories. Born in Melbourne in 1996 with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

The Marketing Manager will lead the planning, development, and execution of brand campaigns and consumer promotions, ensuring alignment with brand strategy and brand positioning. This role involves managing external media agencies for effective media buying and maintaining a core media plan to track spend. Additionally, the Marketing Manager will oversee strategic partnerships, local area marketing initiatives, and content creation while utilising customer insights to continuously improve marketing spend effectiveness. With a focus on budget management and team leadership, this position ensures successful campaign outcomes that enhance brand awareness and brand profitability.

How You Will Contribute

• Lead, develop and execute all Mimco campaigns (product and brand) including marketing briefs, campaign summary, media planning across all above the line channels, and post campaign reviews, ensuring campaigns meet performance expectations and key learnings are captured and applied to better the next campaign


• Manage our external media agency ensuring the most efficient and effective media buying across all above the line channels


• Oversee the development and execution of Mimco’s seasonal marketing spend with David Jones and Myer media including seasonal campaign strategy, creative development and channel planning


• Own relationship with The Iconic, secure seasonal plans around promotions and activity


• Partner with Creative Manager and Content Manager on the production process of campaign shoots - product and brand - to ensure campaigns deliver the relevant content for all channels


• Lead the local area marketing strategy for the brand across VIP events, store openings and centre initiatives ensuring a positive ROI is delivered for each activity


• Provide line management to the team, overseeing performance, development, and resource allocation to achieve departmental goals.

Capabilities We Value

• Senior experience in a similar role, preferably within the retail industry, managing brand comms, advertising, above the line media, partnerships and consumer insights


• Exemplary understanding and knowledge of media planning and buying


• A drive towards contributing towards retail excellence and brand growth


• Ability to work in a high pressure and fast paced environment


• Well-developed time management, analytical and organisation skills


• Exceptional communication and interpersonal skills


• A high level of attention to detail and accuracy.

What We Offer

• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands


• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more


• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services


• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance


• Internal career opportunities across our brands


• Annual learning calendar to support your ongoing development


• Support impactful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.

Who We Are

Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth. Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group.

We encourage you to explore our Current Opportunities and we look forward to connecting with you!

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.