Marketing Specialist – B2B

Micro-Star International; Council of the City of Sydney; On-site; AUD 80,000 - 100,000; Full time

Job summary

A global technology solutions provider is seeking a B2B Marketing Specialist in Sydney. The role involves executing marketing campaigns, creating content, and engaging partners. Candidates should have 3–5 years of relevant experience in IT marketing, strong copywriting skills, and familiarity with design tools. The position requires on-site work Monday to Thursday, offering a dynamic and collaborative work environment.

Qualifications

• 3–5 years of relevant B2B marketing experience in the IT industry.
• Strong skills in marketing communications and visual presentation.
• Ability to collaborate with internal and external stakeholders.

Responsibilities

• Plan and execute integrated marketing campaigns for B2B objectives.
• Develop B2B-focused content and marketing assets.
• Collaborate with sales teams to deliver on-brand campaigns.

Skills

B2B marketing campaign execution

Content creation

Copywriting

Adobe Photoshop

PowerPoint design

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Adobe Photoshop

Canva

Job description

About MSI Computer Australia Pty. Ltd.: MSI is a global leader in computer hardware and technology solutions. In Australia, we are expanding our presence in the commercial and B2B IT sector, delivering innovative, high-performance computing solutions to business, government, and education clients.

Job Summary: We are seeking a highly motivated and detail-oriented B2B Marketing Specialist with 3–5 years of relevant experience in the IT or technology industry. The ideal candidate will have strong hands-on skills in executing marketing campaigns, content creation, and partner communications. Proficiency in copywriting, basic graphic design (Photoshop), and PowerPoint presentation design is essential. This role suits candidates who understand the nuances of B2B marketing, including lead generation, solution positioning, and partner engagement.

Key Responsibilities:

1. B2B Campaign Execution & Events — Plan and execute integrated marketing campaigns supporting MSI's commercial and B2B business objectives. Organize marketing events such as partner training, solution roadshows, reseller activation, and industry expos. Collaborate closely with internal sales teams and external partners/vendors to deliver timely, on-brand campaigns. Track and evaluate campaign effectiveness, providing insights for continuous improvement.
2. Content Creation & Branding — Develop compelling B2B-focused content, including EDMs, brochures, landing pages, and product presentations. Write engaging, technically accurate marketing copy tailored to commercial customers and partners. Create professional PowerPoint presentations and assist in preparing marketing assets and sales toolkits. Utilize Adobe Photoshop and other basic design tools for visual content editing and layout adjustments. Collaborate with global and regional teams to localize campaigns and share local market feedback. Analyze digital metrics and optimize campaigns for lead generation and partner engagement.
3. Qualifications & Experience — 3–5 years of relevant B2B marketing experience in the IT industry or related sectors. Solid understanding of channel/partner marketing and commercial product positioning. Strong skills in copywriting, marketing communications, and visual presentation. Working knowledge of Adobe Photoshop; experience with Canva or video editing tools is a plus. Self-starter with excellent time management and execution skills. Strong interpersonal skills and ability to collaborate with internal and external stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related fields.
• Familiarity with the IT industry, ideally PC, components, or commercial computing solutions.
• Willingness to travel domestically for events and partner meetings.
• Fluent in English with excellent written and verbal communication skills.

Work Arrangement: Sydney-based role

Monday to Thursday: Onsite at MSI Australia Office