Marketing Specialist

THE CLINIC PTY LTD; Waverley; On-site; AUD 60,000 - 85,000; Full time

Benefits offered by this job

Exclusive employee discounts

Ongoing training and insights

Job summary

The Clinic PTY LTD, Sydney's leading skincare and aesthetic destination, seeks a Marketing Specialist to craft captivating content, build brand presence, and drive online and in-clinic engagement. You’ll develop campaigns for Instagram, TikTok, email, and more, while highlighting HydraFacial, Alma Opus, peels and exclusive skincare bundles.

You'll work with a collaborative team in Bondi to deliver high-quality visuals, blogs, newsletters, and multi-channel promotions that elevate the client

Qualifications

• 2+ years in content creation, digital marketing or related role in beauty/wellness.
• Proficiency with Canva and Adobe Creative Suite for visuals and video editing.
• Excellent copywriting, storytelling and social media writing skills.
• Strong knowledge of Instagram, TikTok, Facebook, YouTube and analytics.
• Ability to manage multiple projects with deadlines in a fast-paced environment.
• Familiarity with Shopify, Klaviyo and Google Analytics is a plus.
• Knowledge of skincare or a willingness to learn about treatments.

Responsibilities

• Create content calendars and run multi-channel marketing campaigns across social media, email and digital advertising.
• Produce visually compelling content for Instagram, TikTok, Facebook and YouTube, including reels and edits.
• Write blogs, treatment spotlights and newsletters to position the brand as a skincare authority.
• Capture behind-the-scenes moments, testimonials, and live updates with the clinic team.
• Collaborate on photoshoots and develop website assets and product descriptions.
• Engage online audiences, respond to comments and reviews, and build influencer relationships.
• Analyze campaign performance and report key metrics to identify growth opportunities.

Skills

Content creation

Digital marketing

Copywriting

Social media analytics

Video editing

Project management

Skincare knowledge

Tools

Canva

Adobe Creative Suite

Photoshop

Premiere Pro

Shopify

Klaviyo

Google Analytics

Job description

The Clinic PTY LTD is Sydney’s leading skincare and aesthetic destination, combining a luxurious clinic experience with a high-performance online retail store. For over 27 years, we’ve been dedicated to delivering real results through premium treatments, expert advice, and a curated selection of cosmeceutical skincare products.

Job Overview:

We’re on the hunt for a talented Marketing Specialist to join our dynamic team. You’ll be responsible for crafting captivating content, building our brand presence, and driving engagement both online and in our clinic. Your efforts will directly contribute to our mission of delivering outstanding products and experiences to our customers.

Key Responsibilities

Content Creation

Develop a content calendar aligned with business goals, highlighting clinic treatments, product launches, and promotions.

Create visually stunning and informative content for Instagram, TikTok, Facebook, and YouTube (including photos, reels, and video edits).

Write engaging blogs, treatment spotlights, and newsletters that establish our authority in skincare and aesthetics.

Work with the clinic team to capture behind-the-scenes moments, client testimonials, and real-time updates.

Collaborate on professional photoshoots to produce high-quality visuals for campaigns and website assets.

Plan, execute, and optimise multi-channel marketing campaigns (social media, email marketing, and digital advertising).

Partner with the clinic team to create promotional materials for in-clinic events and retail campaigns.

Promote The Clinic’s exclusive services, including HydraFacial, Alma Opus, peels, and more, alongside clinic-exclusive skincare bundles.

Create compelling product descriptions and treatment pages for the website.

Track and analyse the performance of campaigns, reporting on key metrics and identifying growth opportunities.

Community Engagement

Actively engage with our online audience, responding to comments, DMs, and reviews to foster brand loyalty.

Build relationships with influencers, clients, and collaborators to expand our reach and grow awareness.

Support the team during in-clinic events, capturing live content and enhancing the guest experience.

Skills & Qualifications Must-Have:

2+ years of experience in content creation, digital marketing, or a similar role (experience in the beauty, wellness, or lifestyle sector preferred).

Proficiency in graphic design tools such as Canva, Adobe Creative Suite (Photoshop, Premiere Pro, or equivalent).

Excellent copywriting and storytelling skills for social media, blogs, and email campaigns.

Strong understanding of social media platforms, analytics, and emerging trends (Instagram, TikTok, Facebook).

Proven ability to manage multiple projects and deadlines in a fast-paced environment.

Basic video editing skills and experience in creating reels and short-form content.

Familiarity with Shopify, email marketing tools (like Klaviyo), and Google Analytics.

Knowledge of skincare and cosmetic treatments (or a strong desire to learn).

Why Join Us?

Be part of a long-standing brand with a stellar reputation and a loyal client base.

Enjoy exclusive employee discounts on world-class skincare and treatments.

Gain access to ongoing training and industry-leading insights to grow your career.

Work in a collaborative, supportive, and inspiring environment in the heart of Bondi.

Opportunities to contribute your creativity and vision to a brand that values innovation and excellence.