Marketing Specialist

Keegan Adams Recruitment; Sydney; Hybrid; AUD 70,000 - 95,000; Full time

Job summary

Keegan Adams Recruitment is partnering with a global SaaS business to appoint a Marketing Specialist in Sydney. This role is the second local marketing hire, offering close collaboration with an experienced Marketing Manager and access to the resources of a large international group.

You'll own hands-on regional campaigns across APAC, spanning strategy to execution, with responsibilities in email, webinars, paid channels, events, and performance reporting.

Qualifications

• 3–5 years of marketing experience with multi-channel campaigns.
• SaaS marketing experience is essential, FinTech experience is highly regarded.
• Experience executing digital campaigns across email, webinars, and digital channels.
• Familiarity with HubSpot or similar marketing automation platform.
• Understanding of subscription-based businesses and customer lifecycle marketing is valued.

Responsibilities

• Execute digital marketing campaigns across email, webinars, and paid channels.
• Collaborate with Marketing Manager to translate strategy into campaigns.
• Coordinate webinars and events and manage communications.
• Liaise with external agencies and internal stakeholders to deliver APAC campaigns.
• Monitor campaign performance and report results, identifying improvement opportunities.
• Support lead generation, partner marketing and campaign execution across the team.

Skills

Multi-channel marketing

SaaS marketing experience

Campaign management

Analytical mindset

Tools

HubSpot

Marketing automation tools

Job description

Our client is a global SaaS business that develops software to help businesses streamline their financial operations. Following continued growth across the APAC region, they're looking to appoint a Marketing Specialist to join their growing Australian team.

This is an exciting opportunity to become the second local marketing hire, working closely with an experienced Marketing Manager while enjoying the backing, resources and career opportunities of a well-established global organisation.

About the Role

This is a broad, hands-on Marketing Specialist position suited to someone who enjoys bringing campaigns to life.

Working closely with the Marketing Manager, you'll play a key role in executing regional marketing initiatives across the APAC region while gaining exposure across the full marketing function - from strategy through to execution.

Your responsibilities will include:

• Executing digital marketing campaigns across email, webinars and paid channels.
• Working closely with the Marketing Manager to bring marketing campaigns from strategy through to execution.
• Coordinating webinars and marketing events, including communications and campaign delivery.
• Liaising with external agencies and internal stakeholders to deliver campaigns across the APAC region.
• Monitoring campaign performance, reporting on results and identifying opportunities for improvement.
• Supporting the broader marketing function across lead generation, partner marketing and campaign execution.

About You

To be successful, you'll bring:

• 3–5 years' marketing experience, with confidence executing multi-channel marketing campaigns.
• Previous SaaS experience is essential, with FinTech experience highly regarded.
• Experience executing digital marketing campaigns across email, webinars and digital channels.
• Exposure to HubSpot or a similar marketing automation platform.
• An understanding of subscription-based businesses, customer lifecycle marketing or retention campaigns will be highly regarded.
• A proactive, organised and hands-on approach, with the ability to manage multiple priorities.
• A genuine desire to learn, contribute and continue developing your marketing career.

Why Apply?

This is an excellent opportunity to join a high-growth SaaS business where you'll work closely with an experienced Marketing Manager who is passionate about mentoring and developing their team.

With a highly flexible hybrid working model, Sydney CBD offices and the opportunity to make a genuine impact as part of a growing Australian team backed by a successful global organisation, this is an ideal next step for an ambitious marketer looking to accelerate their career.