Marketing Specialist

Financial Controller; Melbourne; On-site; AUD 72,000 - 88,000; Full time

Benefits offered by this job

Flexible working

High autonomy

Team culture & activities

Job summary

iD4me Pty Ltd is seeking a Marketing Specialist to bring our brand to life across email, social, paid digital, PR, webinars and events. You will drive campaigns end-to-end, from brief to launch, and partner with Product, Sales, Customer Success and creative teams to scale pipeline.

You will own content calendars, collaborate with external agencies, and leverage HubSpot CRM to optimise lead capture, nurture and performance, while exploring AI-assisted tools to accelerate impact.

Qualifications

• Tertiary qualification in Marketing, Communications, or related field.
• Experience in B2B SaaS marketing.
• HubSpot expertise including CRM management, campaigns, workflows.
• Proficiency with digital marketing tools: Monday.com, Canva, CapCut, Figma, Meta Business Suite, Appcues, Miro.
• Comfort with AI-assisted tools to accelerate content and campaigns.
• Strong stakeholder coordination and event experience.

Responsibilities

• Plans and delivers multi-channel campaigns across email, social, paid digital, PR and webinars.
• Manages day-to-day campaign execution with timelines, tasks, dependencies and issue resolution.
• Leads collaboration with product and sales to align messaging to audience segments.
• Develops creative briefs for designers and copywriters and manages external agencies.
• Executes go-to-market activity for product launches and events.
• Develops QA processes for campaigns, including testing and brand consistency.
• Manages content calendars across channels and oversees community engagement.
• Creates content that educates, inspires and converts.
• Monitors brand mentions and analyzes insights to refine strategy.
• Tracks performance via HubSpot, Meta, LinkedIn and Google Analytics.

Job description

Ready to make your mark on a growing SaaS brand? As our Marketing Specialist, you’ll bring iD4me’s brand to life through campaigns across email, social, paid digital, PR, webinars and industry events. You’ll take ideas from brief to launch in a fast-paced environment, and the results will show in the numbers. You’ll help shape our brand direction and work closely with Product, Sales, Customer Success and creative partners, keeping our story consistent and helping grow our pipeline.

Benefits

• High autonomy with the ability to own problems end-to-end
• A supportive and inclusive team culture, with regular fun activities in the office

ID4ME PTY LTD

Ready to make your mark on a growing SaaS brand? As our Marketing Specialist, you’ll bring iD4me’s brand to life through campaigns across email, social, paid digital, PR, webinars and industry events. You’ll take ideas from brief to launch in a fast-paced environment, and the results will show in the numbers. You’ll help shape our brand direction and work closely with Product, Sales, Customer Success and creative partners, keeping our story consistent and helping grow our pipeline.

Benefits

• Flexible working
• High autonomy with the ability to own problems end-to-end
• A supportive and inclusive team culture, with regular fun activities in the office

Task & responsibilities

Brand and Marketing Campaigns

• Plans and delivers multi-channel campaigns across email, social media, paid digital, PR and webinars, in line with the marketing plan agreed with the Senior Marketing Manager and Chief Revenue Officer.
• Manages day-to-day campaign execution by creating project timelines, allocating tasks, tracking dependencies and resolving issues within delegated authority, escalating material risks to the Senior Marketing Manager or Chief Revenue Officer.
• Leads collaboration with product and sales teams to align campaign messaging to audience segments and sales enablement needs
• Develops creative briefs for designers, videographers, and copywriters, ensuring outputs meet messaging goals and visual standards
• Manages relationships with external agencies such as videographers, designers and copywriters, including scope, quality, and timelines to deliver high-quality creative assets
• Executes go-to-market brand activity for product launches, webinars, sales campaigns, and customer engagement programs
• Develops and owns campaign quality assurance processes, including link testing, cross-platform consistency and proofing against the brand style guide

Content and Channel Strategy

• Executes the content strategy and owns content calendars across channels such as LinkedIn, Meta, YouTube, and emerging platforms to increase engagement and follower growth
• Briefs and reviews social content to increase reach and relevance
• Oversees day-to-day community management and builds relationships that strengthen ID4Me’s online brand presence
• Create content that educates, inspires, and converts – including blogs, posts, videos, and customer stories
• Develops campaign assets such as case studies, email sequences and thought-leadership content
• Monitors brand mentions and community sentiment, using insights to refine content and communication strategies
• Researches competitors’ content strategies and develops methods and strategies to improve differentiation and value

Lifecycle Marketing, Website and HubSpot Performance

• Manages website content via HubSpot CRM, ensuring accuracy and applying SEO best practices
• Designs and builds landing pages, forms, and workflows in HubSpot to optimise lead capture and conversion
• Develops and executes email and lifecycle marketing campaigns, including newsletters, nurture sequences and product announcements, while monitoring deliverability, open rates, and click-through performance
• Ensures UTM tagging, campaign tracking and attribution are set up correctly across all digital assets

PR, Industry Presence and Events

• Manage logistics and promotion for webinars, virtual events, and partner campaigns, and runs webinars and product education sessions
• End-to-end event management for flagship in-person industry events, including planning, setup, on-the-day delivery and post-event reporting
• Manages community engagement through real estate partnerships and ambassador initiatives, managing relationships with ambassadors and influencers
• Manages event follow-up workflows to ensure lead capture and sales handoff are seamless

Performance and Reporting

• Tracks campaign performance and prepares regular reports across channels (HubSpot, Meta, LinkedIn Campaign Manager, Google Analytics)
• Analyses results to identify insights and presents data-driven recommendations for optimisation to leadership
• Maintains the marketing activity calendar and contribute to quarterly reviews of marketing performance
• Executes internal communication of marketing plans, ensuring product, sales and customer success teams are kept informed of upcoming activities

Qualification & experience

• Tertiary qualification in Marketing, Communications, or related field, or equivalent experience
• Experience in B2B SaaS marketing, ideally within PropTech, real estate or another relationship-driven industry.
• Hands-on PropTech event experience, you've sourced vendors, managed logistics, and delivered flagship activations at real estate related industry events.
• Deep, hands-on HubSpot expertise, including CRM management, building and running campaigns, workflows, segmentation and analytics.
• Proficiency with digital marketing tools, including Monday.com, Canva, CapCut, Figma, Meta Business Suite, Appcues and Miro.
• Confidence working with AI-assisted tools (e.g. Claude) to accelerate content and campaign work.
• Work with data and tech teams to translate AI-powered product capability into brand storytelling.
• Strong stakeholder range - comfortable coordinating everyone from external influencers to company leadership on a live event.

About Company

iD4me Pty Ltd is Australia's leading provider of verified property data, connecting real estate professionals with homeowners across the nation. In an industry driven by relationships, we provide data that powers connections.

We have achieved strong product-market fit and we are rapidly growing our footprint across Australia.

Work Type: Full time

Salary: $80000-80000