Marketing Specialist

boobeautybar; Melbourne; On-site; AUD 63,000 - 77,000; Full time

Benefits offered by this job

Paid breaks

Gym membership subsidy

Snacks and drinks every day

Training budget

Job summary

Boo Beauty Bar, a fast-growing lash and brow brand based in Melbourne, seeks a Marketing Specialist to own email, design, influencer outreach, and Shopify updates. You’ll report to the founder and work directly with our small team. Expect hands-on ownership, a fast pace, and a 32.5‑hour+ week with paid breaks.

Ideal candidates have 1–3 years in e‑commerce marketing, strong Canva and Adobe skills, and familiarity with Klaviyo, Shopify, or SEO. Beauty interest helps more than a degree.

Qualifications

• 1–3 years in marketing — e‑commerce, beauty or a product brand ideally.
• Experience with email marketing platforms and campaign automation is desirable.
• Strong Canva skills and confidence with Adobe tools are essential.

Responsibilities

• Email: manage campaigns three times a week across Australian and US stores and build automated flows.
• Graphic design: edit videos, images, and product packaging design.
• Influencers: outreach, gifting, and turning creators into long‑term partners.
• Agency: brief and approve content from our Meta ads agency.
• Shopify: manage product updates, banners and pop ups.
• Reporting: produce a weekly performance summary.

Skills

Email marketing

Campaign planning

Content creation

Influencer outreach

Analytics

Tools

Canva

Adobe Creative Suite

Klaviyo

Shopify

SEO

Job description

Marketing Specialist — the brand 70,000+ lash artists already trust

Williamstown

You’ll be home by 4pm every day. Every break you take is paid. And the work you do this week will be live in front of professionals in 3 countries by next week.

Who we are

Boo Beauty Bar makes professional lash and brow products — we formulate them, we train the technicians who use them, and we sell them direct and through distributors in Australia, the UK and the US. We’re small, we own what we make, and we’re growing fast.

We’re not an agency and you won’t be one of 9 coordinators. You’ll be the marketing person, working directly with our founder.

What you’ll actually own

Email. 3 campaigns a week in Klaviyo across our Australian and US stores, plus building out automated flows that earn while you sleep

Graphic Design. Editing videos and images, Product packaging design

Influencers. Outreach, gifting, and turning creators into long‑term partners

Agency. You brief our Meta ads agency and approve the organic content they produce

Shopify. Product updates, banners, and pop up

Reporting. One honest page a week on what worked and what didn’t

What we’re looking for

1–3 years in marketing — e‑commerce, beauty or a product brand ideally

Strong in Canva, confident in Adobe

You can cut a Reel people actually finish watching

Email marketing experience. Klaviyo is a bonus, not a must

You work ahead of deadlines, not into them

You say “this isn’t working” early, not at the end

Shopify, SEO or creator‑briefing experience is a bonus. A genuine interest in beauty helps more than a degree does.

Why people stay here

Every break is paid. No unpaid lunch hour. Your 32.5 hours are 32.5 hours

We pay half your gym membership

Snacks and drinks on us, every day

A real training budget and time set aside to use it — we’d rather grow you than replace you

Direct access to the founder. Your ideas get tried, not filed

Your work ships. No 6‑week approval chains, no committee

The honest version

We’re heading into our biggest season and you’ll feel it. You’ll be busy, you’ll be trusted with real money and real deadlines, and some weeks will be full. In return you get ownership most people wait 5 years for, and you finish at 3:30 every day.