Marketing Manager - Editorial Content

Dan Murphy's; City of Melbourne; On-site; AUD 100,000 - 130,000; Full time

Job summary

A leading Australian beverage retailer is seeking a Marketing Manager - Editorial Content to lead the editorial program for its platform. This role involves managing a team, developing content strategy, and enhancing audience engagement through collaboration with digital teams. Candidates should have over 7 years of experience in digital content creation, strong communication skills, and a passion for the drinks industry.

Benefits

Flexible working arrangements

Exclusive discount card for group brands

Comprehensive health and wellbeing support

Qualifications

• 7+ years experience in creating compelling digital content.
• Highly developed written and verbal communication skills.
• Passionate and knowledgeable about drinks across categories.

Responsibilities

• Lead the editorial vision for Dan’s Daily and other platforms.
• Manage a team, enhancing audience engagement.
• Collaborate with eCommerce to boost content-driven experiences.

Skills

Content creation

Stakeholder management

SEO best practices

Storytelling

Written and verbal communication

Education

Degree in journalism, media and communications or similar

Tools

Google Sheets

Airtable

Asana

Job description

Overview

Dan Murphy’s and Endeavour Group are seeking a Marketing Manager - Editorial Content to lead the editorial content program for Dan’s Daily, grow its audience, and strengthen the brand as the go-to drinks destination for young Australians. The role manages a team of editors and writers, drives editorial vision and day-to-day operations, and collaborates with the eCommerce and digital teams to enhance the customer journey and content-driven engagement.

Dan’s Daily is the publishing arm of Dan Murphy’s, delivering high-quality content on drinks, culture and experiences to inform and inspire readers while supporting business goals.

Responsibilities

• Lead the editorial vision, strategy, and daily operations for Dan’s Daily and other digital content platforms; align content with strategy, trade plans, retail media, and SEO to meet audience and business goals.
• Act as the guardian of tone of voice, ensuring high-quality, authentic content that balances audience resonance with commercial messages.
• Support the Head of Brand & Content in expanding Dan’s Daily’s reach across online and offline touchpoints; develop business cases for new initiatives.
• Grow audience and engagement by optimising amplification plans across channels.
• Oversee retail media content partnerships, continuously improving inventory and workflows.
• Represent the editorial brand externally, building networks in food, drinks, and culture.
• Partner with the eCommerce team on SEO strategy to drive organic traffic and convert content to shoppable experiences.
• Collaborate with the eCommerce and digital teams to enhance Dan’s Daily’s onsite experience based on insights.
• Educate and gain buy-in for content’s value across the business.
• Manage a small team, including an Editorial Content Lead and freelancers, fostering a customer-first culture.
• Role model Dan Murphy’s values.
• Manage contributors, partners, and the editorial budget, ensuring commercial purpose.
• Support scaling digital content production by exploring new models.
• Track, measure, and report content effectiveness using analytics to improve future production.

Qualifications

• 7+ years experience in creating compelling digital content, with experience at a media publisher and/or in brand content marketing.
• Degree in journalism, media and communications or similar.
• Highly developed written and verbal communication skills, including copy-editing and fact-checking.
• Ability to operate effectively and autonomously in a fast-paced environment.
• Storytelling ability using words, images and video, and the capability to create content that draws an audience and drives engagement.
• Ability to translate strategic commercial messages into content.
• Strong skills in managing multiple internal and external stakeholder relationships.
• Proficiency in writing web-friendly copy using SEO best practices.
• Fluency with content management systems, website analytics tools and project management software (e.g. Google Sheets, Airtable, Asana).
• Passionate and knowledgeable about drinks across categories and Gen Z/Millennial culture; understanding of trends in ecommerce, retail and food/drink industries.
• Highly organised and able to thrive in a fast-paced, deadline-driven workplace.
• Creative flair with strategic, conceptual thinking and strong process-management and administrative precision capabilities.
• Strong network of food and drinks industry relationships.
• Proven experience in people leadership.

The Benefits

• Flexible working in many senses.
• Exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including ALH pubs.
• Monthly meeting-free days.
• Comprehensive health and wellbeing support, including services to support physical, mental and financial wellbeing.
• Access to Endeavour Group learning and development options to grow your career.

At Endeavour, we value a workplace where everyone’s welcome. If you meet many but not all requirements, we encourage you to apply.

Additional Information

We are together creators. Endeavour Group is big on sociability and creating moments that bring people together. We are committed to safety, inclusion and flexibility. We look forward to hearing from you if this role excites you and you’re close to the requirements.

You can learn more about working with us on LinkedIn or atendeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from recruitment agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

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