Marketing Manager, Domestic

WOW Recruitment; Sydney; Hybrid; AUD 140,000 - 150,000; Full time

Benefits offered by this job

17% Super

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Hybrid working

Job summary

Major Australian University in Greater Western Sydney is seeking a Marketing Manager, Domestic & Product to lead the domestic recruitment strategy and oversee a team of Business Partners in a hybrid role. You will own the domestic strategy across three faculties, work with senior stakeholders, and report to the Director of Marketing.

This is a high-impact leadership position with a clear enrolment target. The role emphasizes audience acquisition, data-driven decision making, and collaboration

Qualifications

• Senior marketer with a track record of building and delivering acquisition strategies.
• Experience leading or overseeing marketers in a generalist function.
• Strong strategic and analytical thinking.
• Confident with senior stakeholders, including representing marketing in leadership meetings and with external partners.
• Excellent communication, negotiation and relationship skills.
• Education experience is welcome but not required.

Responsibilities

• Setting the annual domestic recruitment strategy and joining up the faculty plans into one go-to-market approach
• Leading and coaching three Business Partners and a Marketing Officer
• Providing oversight of domestic campaigns and briefing paid media, content, creative and digital teams
• Advising the Director of Marketing on domestic recruitment and priority initiatives
• Using market research, performance data and competitive analysis to drive continuous improvement and allocate budget

Skills

Acquisition strategy

Leadership

Stakeholder management

Marketing analytics

Job description

Marketing Manager, Domestic & Product | Major Australian University | Greater Western Sydney | Hybrid

$140K - $150K + 17% Super + Leave Loading

Lead the marketing strategy for a university that is growing faster than almost any other in the country.

This is the senior domestic marketing seat in a recently redesigned marketing function. You set the strategy for attracting domestic students across three faculties, lead the team of Business Partners who put it into action, and report to the Director of Marketing.

Why This Job

• Top of the function: you own domestic strategy across the whole University and have a direct line to the Director
• A big commercial brief. This is audience acquisition and conversion at scale, with clear enrolment goals to measure against
• Open to marketers from outside education, so B2C and consumer backgrounds are very welcome
• A brand new structure with specialist teams for paid media, content, creative, events, website and personalisation, so you spend your time on strategy and leadership
• Hybrid working with real flexibility, and a 35-hour week with flex leave accruing

What You’ll Be Doing

• Setting the annual domestic recruitment strategy and joining up the faculty plans into one go-to-market approach
• Leading and coaching three Business Partners and a Marketing Officer
• Providing oversight of domestic campaigns and briefing paid media, content, creative and digital teams
• Advising the Director of Marketing on domestic recruitment and priority initiatives
• Using market research, performance data and competitive analysis to drive continuous improvement and allocate budget

About You

• A senior marketer with a record of building and delivering acquisition strategies
• Experience leading or overseeing marketers in a generalist function
• Strong strategic and analytical thinking
• Confident with senior stakeholders, including representing marketing in leadership meetings and with external partners
• Excellent communication, negotiation and relationship skills
• Education experience is welcome but not required

The Package

• Base salary of $140k to $150k
• Hybrid, with flexibility on how the week is structured