Marketing Manager - Customer Loyalty & Retention

Zurich Insurance Group; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

5 weeks leave

Hybrid work arrangement

Wellbeing payment annual AUD$500

New starter e-voucher AUD$295

Shine portal benefits

Training programs

Global mobility opportunities

Volunteering in offices

Tree planting for new employees

Job summary

Zurich Insurance Group in Sydney seeks a Marketing Manager – Customer Loyalty & Retention to shape customer experiences that build loyalty and drive long-term retention. You’ll lead end-to-end campaigns, collaborate with stakeholders, and translate data insights into compelling programs that strengthen engagement and value for customers and the business.

With a digital-first mindset and experience in Martech/AI, you’ll craft strategies, manage campaigns across digital and traditional channels,

Qualifications

• Digital-first mindset with Martech/AI experience.
• Marketing strategy, annual planning and customer-led campaigns.
• Retention marketing and customer lifecycle expertise.
• Strong segmentation, audience definition and insight skills.
• Take-to-market campaigns across digital and traditional channels.
• Copywriting and content creation skills for multiple channels.
• Excellent data analytics, tracking and ROI mindset.
• Commercial awareness including budgets and forecasting; Marketing Cloud is a plus.

Responsibilities

• Deliver end-to-end campaigns and collateral that engage customers and support business priorities.
• Use insights and lifecycle thinking to build loyalty, retention and advocacy.
• Track ROI and turn learnings into stronger future activity.
• Lead post-implementation reviews and drive continuous improvement.
• Protect and strengthen Zurich brands through customer-led communications.
• Collaborate with stakeholders to identify segment opportunities and deliver cross-sell outcomes.
• Align with Marketing Chapter peers to share best practices.

Skills

Digital marketing

Martech/AI

Marketing strategy

Retention marketing

Lifecycle marketing

Segmentation

Targeting

Campaign development

Copywriting

Social media

Analytics

Budgeting

Marketing Cloud

Job description

A new transformational adventure awaits you…

How does 5 weeks leave per year, an impactful career that you’ll truly love, and working for a trustworthy organisation that empowers wellbeing and is accelerating digital transformation sound like to you?

As one of Forbes 2024 ‘World’s Best Employers’ and Fortune's ‘World's Most Admired Companies’ for 2025, Zurich - a leader in the insurance industry - is on a journey towards a brighter future… A brighter future for you - focused on your career, your wellbeing, and your community - as well as our customers and the planet.

This exciting adventure will drive positive impact towards our vision to be Australia’s leading digital insurer. So, if you want to be part of a values led global organisation, where real growth and transformation is happening, along with our track record of making a real difference of continuously taking steps toward a sustainable future for our people, customers, communities, and our planet…read on!

Let’s create a brighter future together, let’s make a difference

It's important to know, what you do matters. At Zurich, we don't just cover, we care.

We’re looking for a Marketing Manager – Customer Loyalty & Retention to join our Customer Marketing Chapter, reporting to the Customer Marketing Chapter Lead. This is your opportunity to use your marketing expertise to shape customer experiences that build loyalty, strengthen engagement and support long-term retention.

You’ll play a key role in shaping take-to-market plans and delivering customer marketing programs that connect strategy, insight, and execution. Working closely with stakeholders and Marketing Chapter peers, you’ll bring campaigns to life that create meaningful value for our customers and the business.

• Deliver end-to-end campaigns, communications and collateral that engage customers and support business priorities
• Use customer insights, data and lifecycle thinking to build loyalty, retention and advocacy
• Track performance, measure ROI, and turn learnings into stronger future activity.
• Lead post-implementation reviews and champion continuous improvement
• Protect and strengthen the Zurich and OnePath brands through consistent, customer-led communications
• Partner with stakeholders to identify segment opportunities and deliver activity that drives customer and commercial outcomes
• Collaborate with Marketing Chapter peers to align priorities, share best practice, and unlock cross-sell opportunities.

Important to your success - Unlock your potential

• Digital-first mindset, with Martech and AI experience
• Marketing strategy, annual planning, and customer-led campaign experience
• Retention marketing and customer lifecycle expertise
• Segmentation, audience definition, and insight-led targeting skills
• Take-to-market campaign development across digital and traditional channels
• Copywriting, content creation, and channel management experience, including social media.
• Strong research, tracking, data analytics, and insight capability
• Commercial awareness, including budgets, forecasting and competitor/category analysis; Marketing Cloud experience highly regarded.

Belong. Zurich is here to support you

There are so many reasons why Zurich is a great place to be and the right choice for you, but here are just a few.

• 5 weeks leave per year for permanent staff through our Z leave initiative, as well as 15 days personal/carer’s leave (as we empower our people to manage their own wellbeing), plus access to Family Care (parental leave)
• Hybrid working arrangement - office 3 days and WFH 2 days p/w standard for FT employees
• Access programs to stay healthy and feel healthier along with receiving a AUD$500 wellbeing payment per year, plus an AUD$295 new starter e-voucher for your WFH set up (flex work - hybrid working), and other great benefits through our Shine portal
• Grow, and thrive in your career (we support and encourage it) with award winning training programs. As our strength is our people and we value your individuality
• Work with global, diverse, and inclusive teams; Explore your passions, fuel innovation, drive equity, collaborate and make a positive difference beyond your role
• Global mobility opportunities across more than 200 countries worldwide
• Volunteer and work in our state-of-the-art Green Star rated offices (when you are in the office) and dress for your day
• We plant a tree for every new employee
• Not to mention our various employer of choice awards/memberships – WGEA; Family Inclusive workplace; Gold AWEI employer, Pride in diversity… to name a few.

We could go on, but the main point is that Zurich is a great place to be, where you can truly belong, be yourself, have work/life balance, and thrive in a supportive environment.

Zurich is an equal opportunity employer. We are committed to ensuring that our recruitment process is fair and accessible for all candidates. If you require any special accommodations to participate in our recruitment process, we encourage you to please let us know at the time of your application.

So, if you want to come on an adventure that will build a brighter future together, and feel a sense of togetherness, then