Marketing Manager | Content, Digital & Brand

Gough Recruitment; Perth; Hybrid; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Flexible start times

One WFH day per week after probation

Newly created role with autonomy

Quarterly travel to Victoria

External marketing consultant support

Job summary

Gough Recruitment in Perth is seeking a Marketing Manager to own the day-to-day marketing for two established WA and VIC brands. You will lead content, digital and branding initiatives across both markets, shaping the brands and driving consistency.

Ideally you will craft calendars, create engaging content for social channels, and manage website updates using WordPress. You’ll work with external consultants when needed, while driving internal execution and momentum.

Qualifications

• Broad experience across marketing, content and digital.
• Strong social media knowledge, particularly Instagram and TikTok.
• Website management experience, including WordPress.
• Understanding of SEO and Google Ads.
• Experience with Meta platforms and paid social.
• Email marketing experience with Mailchimp or similar.

Responsibilities

• Develop and execute marketing and content calendars across WA and VIC.
• Create engaging content for Instagram, TikTok, LinkedIn and Facebook.
• Build stronger brand personality and human element.
• Produce educational, informative and personality-led content.
• Manage brand collateral and marketing materials.
• Support new business proposals and presentations.
• Manage website updates and content in WordPress CMS.
• Coordinate SEO, blogs and website strategy.
• Manage Google Ads and digital campaigns.
• Manage Meta advertising and social campaigns.
• Coordinate Mailchimp newsletters and database marketing.
• Support future YouTube content development.
• Collaborate with external specialists as needed.

Skills

Generalist marketing

Social media

Content creation

Branding

WordPress

SEO

Google Ads

Email marketing

Commercial thinking

Execution

Tools

Mailchimp

WordPress

Google Ads

Meta Ads

Job description

• $80K-$100K + super | West Perth | Flexible start times
• Own the marketing function across two established WA & VIC brands
• Content, socials, digital, brand, websites and campaigns all under one roof

Love marketing strategy but still actually want to do the marketing?

This is a newly created opportunity for a genuine marketing all-rounder to take ownership of the day-to-day marketing function across two established property businesses in WA and Victoria.

You’ll have the autonomy to bring ideas to the table, shape the brands and improve how they show up online, without being stuck waiting for five layers of approval to get something live.

This one needs someone who can think strategically, create great content and then roll up their sleeves and make it happen.

WHAT’S IN IT FOR YOU

• City fringe/western suburbs location
• Flexible start times between 7:30am and 9:30am
• One WFH day per week after probation
• Newly created role with genuine ownership and autonomy
• Work across two established brands and two markets
• Quarterly travel to Victoria
• Variety across brand, content, social, digital and campaign marketing
• Access to an experienced external marketing consultant when specialist support is needed
• The opportunity to build the internal marketing function rather than inherit a rigid playbook

THE POSITION

You’ll take responsibility for marketing across both the WA and Victorian businesses, creating greater consistency, personality and momentum across their brands.

Your remit will include:

• Developing and executing marketing and content calendars
• Creating engaging content across Instagram, TikTok, LinkedIn and Facebook
• Building a stronger personality and human element into both brands
• Producing educational, informative and personality-led content
• Managing brand collateral, documents and marketing materials
• Supporting new business proposals and presentations
• Managing website updates and content
• Working within WordPress and other website CMS platforms
• Coordinating SEO, blogs and website strategy
• Managing Google Ads and digital campaigns
• Managing Meta advertising and social campaigns
• Coordinating Mailchimp newsletters and database marketing
• Supporting the future development of YouTube content
• Working with external specialists when additional expertise is required

This is not a role where everything gets outsourced and you simply manage the suppliers.

You’ll be the person driving the marketing function internally and getting things out the door.

SKILLS & EXPERIENCE

We’re looking for someone with a strong generalist marketing background who is confident working autonomously and taking ownership.

You’ll ideally bring:

• Broad experience across marketing, content and digital
• Strong social media knowledge, particularly Instagram and TikTok
• Confidence creating content rather than simply briefing others
• Website management experience, ideally including WordPress
• A working understanding of SEO and Google Ads
• Experience across Meta platforms and paid social
• Mailchimp or similar email marketing experience
• Strong written communication and an eye for brand consistency
• Commercial thinking alongside strong creative instincts
• The ability to take an idea from concept through to execution

Property, real estate or strata experience would be advantageous, but it is not essential.

Breadth of marketing experience, initiative and the ability to get things done will matter far more.

ABOUT THE COMPANY

You’ll be working across two established property businesses operating in WA and Victoria, with approximately 30 team members across the two offices and a broader workforce of around 60 including offshore support.

The businesses are looking to bring more of their marketing capability in-house, create stronger consistency across their brands and build a more engaging digital presence.

There is already external marketing support available, but this role will become the internal driver behind the brands.

MARKETING MANAGER | CONTENT, DIGITAL & BRAND • Perth CBD & Inner Suburbs, WA, AU