Marketing Manager

Thesandstorquay; Torquay; Sur place; AUD 90 000 - 120 000; Plein temps

Résumé du poste

The Sands Torquay on the Surf Coast is seeking a hands-on Marketing Manager to lead on-site marketing for the resort, golf club and health club. You’ll plan and execute campaigns to boost brand awareness, guest engagement and revenue, working closely with operations to capture genuine content and drive performance.

Own the full marketing mix—from annual plans and monthly calendars to digital channels, site content (Wix), bookings, offers and partnerships—delivering results with a data-driven

Qualifications

• Proven experience in brand and digital marketing, social media and content creation.
• Understanding of offer packaging, pricing input and distribution.
• Hands-on content creation and brand custodianship across channels.

Responsabilités

• Own marketing for three distinct businesses on one coastal property.
• Build annual marketing plans and monthly campaign calendars.
• Manage website, OTA, metasearch, events pages and ticketing.
• Create and post content on Instagram, Facebook and TikTok.
• Run Meta and Google Ads and report ROAS and GA4 metrics.
• Collaborate with PR, influencers and revenue teams; manage budget.

Connaissances

Brand marketing

Digital marketing

Social media

Content creation

Canva / Adobe

Wix website management

Meta / Google Ads

Email marketing (Brevo)

GA4 analytics

Data-driven decision making

Formation

Marketing qualification

Outils

Wix

Canva

Adobe Creative Suite

GA4

Description du poste

Bring a Surf Coast resort to life across every channel

About us

Inspired by the Surf Coast lifestyle, The Sands Torquay is a relaxed coastal resort a short walk from Whites Beach. Alongside 112 guest rooms, the resort is home to a stunning restaurant and bar, a busy conference and events business, a championship golf club and a full health club with gym, pool and fitness classes. Three businesses, one brand, and plenty of stories to tell. We’re looking for a Marketing Manager to tell them.

About the role

Reporting to the Commercial Director, you’ll be the on-site marketing lead for the resort, planning and delivering marketing that builds brand awareness, engagement and revenue across the hotel, golf course and health club. This is a hands-on role based on property, so you can capture content as it happens and work closely with our operational teams.

You’ll own the full marketing mix, including:

• Building an annual marketing plan and monthly campaign calendar for each business
• Finding cross-selling opportunities, such as Stay & Play packages, dining offers for golfers and health club promotions for in-house guests
• Acting as custodian of The Sands brand across every digital and traditional touchpoint
• Developing and packaging guest offers with department heads, and working with our revenue management partner on pricing
• Managing our website (Wix), OTA and metasearch presence, including event pages and ticketing
• Creating and posting content across Instagram, Facebook and TikTok for the resort and golf accounts
• Designing flyers, collateral and the monthly "What's On in Geelong" magazine
• Planning and sending segmented monthly EDMs for guests, golf members and health club members
• Running Meta Ads and Google Ads campaigns, tracking performance through GA4 and ROAS
• Managing influencer partnerships and working with our PR agency and creative partners
• Managing the resort marketing budget and delivering weekly and monthly reporting

About you

You’re creative, organised and happiest when your ideas turn into well-executed campaigns. You’ll bring:

• Proven experience in brand and digital marketing, social media and content creation
• An understanding of offer packaging, pricing input and distribution
• Design skills using Canva, Adobe Creative Suite or similar
• Website management experience (Wix is a big plus)
• Hands-on experience running Meta Ads and Google Ads, including budgets and reporting
• Experience with email platforms (Brevo is relevant) and GA4
• A data-driven approach and the ability to juggle multiple priorities and stakeholders

Experience in hospitality, tourism, golf, fitness, events or leisure will be highly regarded, as will local networks across business, community or content-creator circles. A qualification in marketing, communications, digital media or business is desirable.

• Own marketing for three distinct businesses on one beautiful coastal property
• Freedom to test new ideas, channels and formats
• Work closely with a supportive Commercial Director and leadership team
• Be part of a growing hotel management company
• Live and work on the Surf Coast

The Sands is an equal opportunity employer committed to diversity and inclusion.