Marketing Manager

Diversified Communications Australia; City of Melbourne; Hybrid; AUD 100,000 - 130,000; Full time

Job summary

A leading marketing firm in Melbourne is looking for a Marketing Manager to lead the development of integrated marketing plans, manage a team, and execute multi-channel campaigns. Candidates should have at least 5 years of marketing management experience, particularly in B2B or event marketing. The role offers hybrid working, a vibrant team environment, and opportunities for growth and development.

Benefits

Hybrid working

Global development opportunities

Wellbeing days

Regular team social events

Qualifications

• Minimum 5 years of marketing management experience, ideally in B2B and/or event marketing.
• At least 2 years of people or team leadership experience.
• Proven track record in launching events or products into the market.

Responsibilities

• Develop and deliver strategic, integrated marketing plans.
• Collaborate with product, commercial, and delivery teams.
• Guide and mentor a Marketing Coordinator.

Skills

B2B marketing experience

Event marketing

Digital marketing skills

Strong stakeholder management

Education

Degree in Marketing or related discipline

Tools

Salesforce Account Engagement

WordPress

Google Analytics

Asana

Job description

As Marketing Manager at Diversified Australia, you’ll take the lead on planning and delivering dynamic, insight-driven marketing strategies for one of our leading B2B event brands. You’ll be responsible for shaping and executing multi-channel campaigns that drive customer engagement, commercial growth, and brand presence across physical and digital platforms. This is a leadership role where you’ll manage a Marketing Coordinator and work closely with cross-functional teams to deliver results that truly make a difference.

You’ll bring a strong strategic mindset, B2B marketing experience, and hands-on digital capability across data acquisition, email, paid media, content, and analytics. A background in event marketing or campaign-driven environments, specifically with experience in event or product launches, is highly regarded for this role.

As you embark on your new career with us, we’ll give you the tools you need to succeed and provide you with tailored training and support to get up to speed quickly. You’ll have every opportunity to reach your full potential and enjoy a successful career.

We pride ourselves on our dynamic, flexible, and fun working environment with a strong commitment to our people’s wellbeing, and a global focus on sustainability and DE&I. Hybrid working, global development opportunities, wellbeing days, and regular team social events are just some of the perks we enjoy. We work hard, but we don’t take ourselves too seriously. Expect your colleagues to be supportive, driven, and great to collaborate with.

Job Description

Develop and deliver strategic, integrated marketing plans to meet brand and commercial targets

Collaborate with product, commercial and delivery teams to meet shared goals

Guide and mentor a Marketing Coordinator, supporting their growth and development

Provide regular reporting on campaign performance and insights

Manage on-site event marketing activities, activations, and content capture

Ensure alignment of messaging across all touchpoints including brand, website, and collateral

Oversee budget planning, forecasting and reporting to deliver strong ROI

Manage external agencies and media partners to support campaign execution

Lead multi-channel marketing campaigns across email, social, digital, content, and PR

Drive customer acquisition and retention through audience segmentation and data insights

Desired Skills and Experience

Minimum 5 years of marketing management experience, ideally in B2B and/or event marketing

Proven track record in launching events or products into market

Strong experience in data acquisition and retention strategies

Proven track record in campaign execution and delivering commercial outcomes

At least 2 years of people or team leadership experience

Strong digital marketing skills across SEO, SEM, paid social, email and analytics

Experience using platforms such as Salesforce Account Engagement, WordPress, Asana and Google Analytics

Outstanding copywriting and content development abilities

High-level stakeholder and project management capabilities

Strong budget management and reporting skills

Excellent organisational and time management abilities

Strategic thinker with a customer-first mindset

Positive, adaptable, and proactive attitude

Degree in Marketing, Communications or related discipline (preferred)

Ready to lead bold, results-driven marketing for some of the most exciting B2B events in the country?
Apply now to join our team at Diversified.