Marketing Lead: Community & Arts Campaigns

City Of Moonee Valley; Melbourne; On-site; AUD 91,000 - 111,000; Full time

Benefits offered by this job

12% superannuation

Job summary

City of Moonee Valley is seeking a Marketing Lead to increase community and stakeholder awareness of the Council’s services, programs, venues and initiatives. You will work with the Coordinator Marketing to develop and deliver engaging marketing campaigns and activations that bring Council’s offerings to life and strengthen connections with residents and partners.

You will partner with business areas, focusing on Arts, Culture and Place, to develop effective plans, create promotional content and

Qualifications

• Degree in marketing, public relations or related discipline or equivalent industry experience.
• Experience delivering marketing campaigns and events and implementing complex marketing strategies.
• Strong project management skills and ability to coordinate multiple projects.

Responsibilities

• Develop and implement marketing plans, strategies and activations to promote Council’s services, programs, venues and initiatives.
• Partner with Council business areas to identify marketing opportunities and deliver targeted campaigns.
• Develop marketing and communications plans, including copy, imagery and content for promotional materials.
• Ensure consistent application of Council branding across activities and collateral.
• Produce promotional materials using design tools like Adobe Creative Suite and Canva.
• Prepare creative briefs and collaborate with designers and suppliers for marketing collateral production.
• Monitor and evaluate campaign effectiveness for continuous improvement.
• Provide advice on communications tools and strategies to engage staff and the community.
• Contribute to broader communications and media activities, including live streaming and media enquiries.

Skills

Campaign management

Branding

Content creation

Stakeholder engagement

Project management

Education

Bachelor's degree in marketing/PR

Tools

Adobe Creative Suite

Canva

Job description

City of Moonee Valley is seeking a Marketing Lead to increase community and stakeholder awareness of the Council’s services, programs, venues and initiatives. You will work with the Coordinator Marketing to develop and deliver engaging marketing campaigns and activations that bring Council’s offerings to life and strengthen connections with residents and partners.

You will partner with business areas, focusing on Arts, Culture and Place, to develop effective plans, create promotional content and