Marketing Executive

Resonate CX; North Sydney Council; On-site; AUD 80,000 - 110,000; Full time

Job summary

Resonate CX, a customer and employee experience platform, is seeking a hands-on B2B marketer in NSW. You’ll own demand generation, nurture programs, events, and production of industry reports to drive pipeline.

You’ll collaborate with a small team, work across email, social, paid channels, and partnerships, and travel a few times a year to events, shaping the company’s growth across Australia and beyond.

Qualifications

• 2–4 years in B2B marketing, agency or in-house.
• End-to-end campaign ownership, not support.
• Focus on pipeline metrics, not activity.
• Ability to work across channels and learn quickly.
• Willingness to travel to events.

Responsibilities

• Lead demand generation and nurture campaigns across email, social and industry channels.
• Capture and nurture leads from events, reports and campaigns.
• Report on pipeline and ROI, being honest when results miss.
• Manage end-to-end event presence: stand, collateral, logistics, staffing, follow-up.
• Produce and launch industry benchmark reports and manage production calendar.
• Coordinate distribution partnerships and media outreach for reports.
• Track downloads, meetings booked, and pipeline to demonstrate impact.

Skills

B2B marketing

Pipeline mindset

Multi-channel marketing

Event coordination

Travel readiness

Tools

Pipedrive CRM

Spreadsheet

Job description

A broad marketing role in an agile team, where what you do shows up in the pipeline.

The outcome we're hiring for: qualified leads, and a nurture program that keeps them warm until they're ready to talk. Campaigns, events, case studies and reports are how we get there. We'll measure the role on pipeline, not activity.

About Us

Resonate CX is a customer and employee experience platform. Teams use us to turn feedback into action fast: live in 3 weeks, act in 3 clicks, ROI in 3 months. We work across Australia and global markets. Small team, real ownership, no layers.

What You'll Own

Demand generation and nurture

• Campaigns across email, social and our industry channels, working with our digital marketer on search and paid
• Nurture sequences that keep prospects engaged between touchpoints
• Lead capture and follow-up from every event, report and campaign, so nothing goes cold in a spreadsheet
• Reporting on what generated pipeline, and being honest when something didn't

Events

• Our presence at industry conferences, end to end: stand, collateral, logistics, staffing, lead capture, follow-up
• The annual event calendar, organiser relationships and sponsorship renewals
• Roundtables, client dinners and webinars

Research reports: production and launch

• Our industry benchmark reports are a key thing we publish, and you'll be the one who gets them out the door
• The production schedule end to end: briefing, drafting cadence, design, proofing, sign-off
• Keeping analysis, copy and design moving to one deadline, across people who don't report to you
• The launch program for each report: gated landing page, email sequence, webinars, client briefings, PR and speaking slots
• Distribution partnerships with industry associations and media, so each report travels further than our own list
• Tracking what each one returns: downloads, meetings booked, pipeline

Client stories and proof

• Client case studies, from interview through approvals to published
• Our reference client pool and testimonial pipeline

And the rest

• In a team this size, useful things land with whoever can run them. You'll have room to take on what you're good at.

What We're Looking For

• 2-4 years in B2B marketing. Agency or in-house, both fine.
• You've run something end to end. Not "supported". Ran.
• You think in pipeline, not activity. A busy quarter that generated nothing is a failed quarter.
• Comfortable across several channels, and straight with us about which ones you'd be learning
• Organised, and able to hold a deadline you don't own. You'll be the reason our research reports ship, chasing people more senior than you.
• Genuinely curious about unglamorous industries. Knowing what keeps a childcare operator awake at night will get you further here than knowing the latest martech stack.
• Happy to travel to events a handful of times a year

Nice to have:

Pipedrive or similar, events or conference experience, a background in one of our verticals, comfort with a spreadsheet.

What's In It For You

• Ownership from day one, not a slice of someone else's program
• A direct line to the leadership team. You'll be in the strategy conversation, not only the delivery end.
• Real external visibility: conferences, associations, industry bodies. You'll build a network, not a CV line.
• Growth? It's in your hands.