Marketing Effectiveness Manager - Hawthorn East

Coles Group; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Gym facility

Free parking

BBQ area

Coles mini supermarket access

Fooderie hub sample products

Job summary

Coles Group is seeking a Marketing Effectiveness Manager in Australia to shape how we measure and improve marketing impact across a wide portfolio. You will own analytics, collaborate with Marketing, Customer Analytics, Technology and partners, and influence investment decisions with actionable insights.

The role sits in a Marketing team with hybrid working options, offering autonomy and cross-functional collaboration to drive customer and commercial outcomes.

Qualifications

• Strong hands-on SQL and data analytics capability.
• Experience translating complex analysis into commercially meaningful insights.
• Experience in marketing effectiveness, customer analytics or digital analytics.

Responsibilities

• Own and evolve marketing measurement and analytics across a diverse portfolio of activity.
• Independently quality-assure analysis, challenging methodology, assumptions and results.
• Build repeatable and scalable approaches to analysis and reporting, improving automation and efficiency.
• Partner with internal teams, agencies and measurement providers to solve data and measurement challenges.
• Communicate findings clearly to influence stakeholders and decision-making.

Skills

SQL

Data analytics

Marketing analytics

Communication

Stakeholder management

Power BI

Marketing mix modelling

Tools

Power BI

Job description

We've proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You'll not only get to see your work make a difference, you'll be part of a team working together to help Australians eat and live better every day.

About The Team

As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it's connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About The Role

This is a rare opportunity to help shape how one of Australia's biggest brands measures and improves its marketing effectiveness. As Marketing Effectiveness Manager at Coles, you'll combine hands-on analytics with commercial influence, working across high-profile marketing activity reaching millions of Australians to understand what's driving impact and where investment is working.

Sitting within Marketing, you'll have significant ownership and autonomy, partnering with Marketing, Customer Analytics, Technology and external partners to connect marketing activity with customer and commercial outcomes.

What You'll Do

You'll own and evolve marketing measurement and analytics across a diverse portfolio of activity, taking complex business questions through to robust analysis and actionable insights that improve marketing decisions and investment.

You will also

• Use SQL and analytics tools to access, manipulate and interrogate customer, transaction, digital and marketing data
• Develop measurement approaches across campaign effectiveness, Test & Learn, attribution and incremental impact
• Independently quality-assure analysis, challenging methodology, assumptions and results
• Build repeatable and scalable approaches to analysis and reporting, improving automation and efficiency
• Partner with internal teams, agencies and measurement providers to solve data and measurement challenges
• Communicate findings clearly to influence stakeholders and decision-making.

About You & Your Skills

You're a technically strong analytics professional who enjoys solving commercial problems with data. You could come from marketing effectiveness, customer, commercial or digital analytics; what matters most is your ability to independently determine the right analytical approach and confidently own your work.

You will also have

• Strong hands-on SQL and data analytics capability, including experience with large and/or complex datasets
• Strong analytical judgement and problem-solving skills
• Experience translating complex analysis into commercially meaningful insights
• Confidence working across both technical and non-technical stakeholder groups
• Experience in marketing effectiveness, customer analytics, Test & Learn, digital analytics, Power BI, attribution or related measurement disciplines
• Marketing Mix Modelling experience is advantageous but not essential.

What's in it for you?

• Flexible working options We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About The Recruitment Process

We're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We're happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the 'Our Recruitment Process' section of our careers site.

Job ID 196885

Employment Type Full time