Marketing Coordinator

Mirabella International; Melbourne; On-site; AUD 65,000 - 85,000; Full time

Job summary

Mirabella International, a leading Australian lighting brand, is seeking a Marketing Coordinator to support campaigns across digital, social, content, events and communications. Reporting to the Marketing Manager, you will coordinate day-to-day activities with cross-functional teams and external partners to bring marketing programs to life.

The role suits a proactive marketer who enjoys variety, thrives in a fast-paced consumer products environment, and is keen to build broad experience with

Qualifications

• 2-3 years' experience as a marketing coordinator or similar role.
• Tertiary qualification in Marketing, Communications, Business or related discipline.
• Strong organisational skills with the ability to coordinate multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Strong attention to detail and proofreading skills.
• Proactive, hands-on approach across a broad range of marketing activities.
• Experience with social media platforms and digital marketing.
• Confident using Microsoft Office and marketing platforms.
• Experience with social media scheduling tools or content management systems advantageous.
• Interest in consumer products, retail, homewares, lifestyle or FMCG.

Responsibilities

• Marketing Campaign Support: plan, coordinate and execute campaigns across digital, social, retail and traditional channels.
• Social Media & Digital Marketing: coordinate content and schedules, assist community management and updates.
• Content & Communications: develop marketing copy, digital product content, presentations and collateral.
• Product & Category Marketing: support launches with materials, imagery and campaign requirements.
• Creative Coordination: briefs and coordination with Studio for packaging, assets and collateral.
• Retail & Customer Marketing: assist with promos and content for key retail customers.
• Marketing Administration: maintain calendars, image libraries and project docs.
• Market & Competitor Research: track trends and opportunities for planning.
• Events & Activations: support trade shows, events and brand activations.
• Influencer & PR Support: assist with outreach and gifting opportunities.
• Campaign Reporting: monitor activity and compile results across channels.
• Cross-Functional Collaboration: work with stakeholders to deliver on time and within budget.

Skills

Marketing coordination

Organisational skills

Written communication

Verbal communication

Attention to detail

Social media marketing

Microsoft Office

Content management systems

AI tools

Team collaboration

Education

Marketing degree

Business/Communications

Tools

Scheduling tools

Job description

The opportunity exists to become part of the marketing team within one of Australia’s leading iconic lighting brands.

For over 65 years, Mirabella has proudly provided the Australian & New Zealand markets with a range of high-quality, innovative lighting, smart tech, décor, garden and festive solutions to help light up homes, gardens and businesses.

100% Australian owned and operated, Mirabella has grown to become a major supplier across multiple categories and all major retail groups and is committed to delivering trusted, innovative and sustainable solutions to its consumers.

About the Role

Mirabella is seeking an enthusiastic and highly organised Marketing Coordinator to join our team and support the delivery of marketing initiatives across our brands, products and retail customers.

Reporting to the Marketing Manager, you will play a hands-on role in the day-to-day coordination and execution of marketing activities across digital, social media, content, campaigns, product development and launches, events and brand communications.

This is an ideal opportunity for a proactive marketer who enjoys variety, thrives in a fast-paced environment and is looking to build broad marketing experience within a dynamic consumer products business.

You’ll work closely with the Marketing Manager, Creative Studio, Sales, Sourcing and other key stakeholders to help bring marketing campaigns and produces to life.

Key Responsibilities

• Marketing Campaign Support: Assist the Marketing Manager with the planning, coordination and execution of marketing campaigns across digital, social, retail and traditional channels.
• Social Media & Digital Marketing: Coordinate social media content and schedules across Mirabella brands, assist with community management and support website and digital content updates.
• Content & Communications: Assist in developing marketing copy, digital product content, presentations, catalogues, brochures, EDMs and other marketing communications.
• Product & Category Marketing: Support new product launches and category initiatives by coordinating marketing materials, product information, imagery, samples and campaign requirements.
• Creative Coordination: Prepare creative briefs and work closely with the in-house Creative Studio to coordinate the development of packaging, point-of-sale material, digital assets, advertising and other marketing collateral.
• Retail & Customer Marketing: Assist with marketing requirements for key retail customers, including promotional activity, product launches, content, digital assets and campaign support.
• Marketing Administration: Maintain marketing calendars, campaign schedules, product information, image libraries and project documentation to ensure activities remain organised and on track.
• Market & Competitor Research: Assist with researching consumer trends, competitor activity, retail trends and market developments to identify opportunities and support marketing planning.
• Events & Activations: Support the coordination of trade shows, customer events, sponsorships, brand activations, photoshoots and other marketing initiatives.
• Influencer & PR Support: Assist with influencer outreach, product gifting and media opportunities.
• Campaign Reporting: Assist with monitoring marketing activity and compiling results across areas such as social and digital performance, campaign activity and customer feedback.
• Cross-Functional Collaboration: Work closely with the Marketing Manager, Creative Studio, Sales, Sourcing and external suppliers to ensure marketing projects are delivered accurately, on time and within budget.

What We're Looking For

• 2-3 years' experience as a marketing coordinator or similar marketing role
• Tertiary qualification in Marketing, Communications, Business or a related discipline
• Strong organisational skills with the ability to coordinate multiple projects and deadlines
• Excellent written and verbal communication skills
• Strong attention to detail and proofreading skills
• A proactive, hands-on approach and willingness to get involved across a broad range of marketing activities
• Experience with social media platforms and digital marketing
• Confidence working with Microsoft Office and marketing platforms
• Experience working with social media scheduling tools or content management systems would be advantageous
• An interest in consumer products, retail, homewares, lifestyle or FMCG would be highly regarded
• Comfortable working both independently and collaboratively within a fast-paced team environment
• Confident using and embracing AI tools to improve productivity, streamline workflows and support marketing activities
• A positive attitude, strong work ethic and willingness to learn

This role would suit someone who is highly organised, creative and commercially minded, and is looking for a diverse role that touches all areas of the marketing mix.

If you're looking for a dynamic marketing role where you can develop your skills while contributing to well-known consumer brands across some of Australia's largest retailers, we'd love to hear from you.