Marketing Coordinator

Visit Victoria; City of Melbourne; Hybrid; AUD 65,000 - 75,000; Full time

Benefits offered by this job

Hybrid working model

3 Ignite Days

Generous parental leave

Volunteer days

Job summary

Melbourne Convention Bureau (MCB), a subsidiary of Visit Victoria, seeks a Coordinator, Marketing to support digital channels, campaigns and events. You will help bring marketing activity to life across social media, EDMs, paid digital channels and events while assisting with campaign reporting and content capture.

Working with the Marketing team and external partners, you’ll help deliver consistent communications that promote Melbourne and Victoria as a premier global business events

Qualifications

• Experience in marketing, digital marketing or marketing coordinator roles.
• Experience managing professional social media channels and content calendars.
• Strong copywriting and editing skills with ability to adapt content for different audiences and channels.

Responsibilities

• Implement and execute BAU and campaign activity across owned channels, including social media and EDMs.
• Manage social content calendar: scheduling, publishing, and community management.
• Assist with copywriting and editing of consumer and corporate digital communications content.
• Support SEO/SEM efforts and campaign tagging, reporting and platform administration.
• Maintain relationships with media publications, suppliers and vendors as directed.

Skills

Marketing coordination

Digital marketing

Social media management

Copywriting

Content management

Tools

Email marketing platforms

CMS

Meta Ads Manager

Google Ads

Job description

Melbourne Convention Bureau

Melbourne Convention Bureau (MCB), a subsidiary of Visit Victoria, is Victoria’s lead agency for securing and supporting international business events. For more than 60 years, MCB has promoted Melbourne and Victoria as a world-class destination for business events, securing conferences, incentive programs, and corporate meetings that drive economic growth, investment, and global connections across key industry sectors. Through the attraction of international delegates and incentive travellers, MCB contributes to the growth of Victoria’s visitor economy and delivers significant economic and social benefits to businesses and communities across the state.

About This Position

Reporting to the Manager, Marketing, the Coordinator, Marketing supports the delivery of marketing and communications activity across Melbourne Convention Bureau’s digital channels, campaigns and events.

This is a hands on role where you’ll help bring MCB’s marketing activity to life across social media, EDMs, paid digital channels and events. From coordinating content and managing digital activity through to supporting campaign reporting, marketing administration and event content capture, you’ll play an important part in delivering consistent and engaging communications to our audiences.

Working closely with the broader Marketing team and internal and external partners, you’ll support the day to day delivery of activity that promotes Melbourne and Victoria as a leading global business events destination.

Key Responsibilities Include

• Implement and execute both BAU and campaign activity across owned channels, including social media and EDMs
• Execute the social content calendar, including scheduling, publishing, and community management
• Undertake occasional content creation and content capture at owned events, famils, and similar activities
• Execute paid advertising and paid digital activity in line with the overall media plan
• Support digital marketing activity, including assisting with campaign tagging, reporting and platform administration
• Assist with copywriting and editing of consumer and corporate digital communications content
• Support maintenance of SEO and SEM effectiveness across all markets, working with the Marketing Manager on optimisation priorities.
• Order and manage stock of branded merchandise and corporate gifts
• Provide finance and team administration support (e.g. invoicing, purchase orders, budget tracking support etc.)
• Support measurement of digital marketing performance using web analytics tools, feeding insights back to the Marketing Manager
• Assist with the development and executing of digital event attendee support systems
• Maintain relationships with media publications, suppliers and vendors as directed
• Support the Graphic & Experience Designer and wider team with asset requests and content needs as required

About You

You are an organised and digitally minded marketing professional who enjoys working across campaigns, content and channels. You bring strong attention to detail, a collaborative approach and the ability to manage competing priorities, with confidence working across social media and digital marketing platforms.

You will bring:

• Demonstrated experience in a marketing, digital marketing or marketing coordinator role, ideally within tourism, events or a related industry.
• Experience managing professional social media channels and content calendars.
• Experience using email marketing platforms and content management systems.
• A sound understanding of social media platforms, scheduling tools and community management.
• Working knowledge of paid digital advertising platforms such as Meta Ads Manager and Google Ads.
• Strong copywriting and editing skills, with the ability to adapt content for different audiences and channels.
• Strong organisation and attention to detail, with the ability to coordinate multiple activities and deadlines.
• A collaborative approach and confidence working with internal stakeholders, agencies, suppliers and external partners.

Why Join Us?

At the Melbourne Convention Bureau, we provide an employment experience that ignites and challenges any imaginations.

• Our work makes a positive impact on the Victorian community.
• Access to a range of amazing events and functions from sporting to cultural and more!
• Access to ‘3 Ignite Days’ to explore Melbourne or Regional Victoria to nurture your sense of adventure on us.
• Generous parental leave and paid volunteering days.
• A hybrid working model and open contemporaryworking facilities.

Culture & Values

The Melbourne Convention Bureau provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry.

Our values are embedded in our culture and communication.

• Passion – We love what we do.
• Creativity – Imagination without boundaries.
• Collaboration – We work as one.
• Growth – We embrace growth and challenges.
• Connection– We are connected to people, culture and our country.

Join us in shaping Melbourne as a global leader in business events and be part of Melbourne Convention Bureau’s impactful initiatives. Your patience, solutions-oriented thinking, and passion for events and tourism will make a significant impact in this role.

Inclusion and Accessibility

At Visit Victoria, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the state we promote. We value and celebrate differences and encourage applications from people of all backgrounds and lived experiences, including age, gender, cultural backgrounds, religion, sexual orientation, disability and caring responsibilities.

If you require any assistance to be included in our recruitment process, please contact p&[e-mail], quoting the job title.