Marketing Content Specialist

Topcut; Gold Coast City; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Direct access to CEO

Create your own content engine

National scope with seven sites

Growth into Marketing Manager role

Based at Ormeau site

Job summary

Top Cut Foods on the Gold Coast is seeking a hands-on storyteller and events organiser to plan and run customer and industry events, create content, and manage our social channels with leadership support.

You will shoot, write, post and organise content across LinkedIn, Instagram and Facebook, maintaining a consistent brand voice while delivering measurable impact for a 200+ team across seven sites.

Qualifications

• 5–7 years in marketing or communications.
• Proven events management end to end.
• Hands-on photo and video skills with portfolio.
• Advanced social media across LinkedIn, Instagram and Facebook.
• Degree in marketing/communications or equivalent.

Responsibilities

• Plan, shoot and edit video/photo on site.
• Own the social calendar for LinkedIn, Instagram and Facebook.
• Write external content: case studies, product features and posts.
• Plan and run customer events and trade shows.
• Manage website content, email campaigns and CRM-linked activity.

Skills

Events planning

Video storytelling

Social media management

Copywriting

Communication

Analytics

Education

Bachelor's degree in Marketing or Communications

Tools

Canva

Adobe Creative Suite

CapCut

HubSpot

Mailchimp

CMS

Job description

Top Cut Foods is Australia's national specialist butcher, supplying quality meat to Australian food businesses from six sites across Queensland, Sydney, Newcastle, Victoria, South Australia and Western Australia. Our team of 200+ people is in the middle of a growth program, and we are building a brand and a story that match the quality of our product.

You will join at an important time: the business is investing in how it shows up to customers, to the industry and to its own people.

Job Description

The Role

You will be Top Cut's in-house storyteller and events organiser: planning and running customer and industry events, creating content that makes our people and product look as good as they are, and running our social channels. This is a hands‑on, do-it‑self‑you‑own role, not a briefing‑agency role. You will shoot, write, post and organise, with the support of the leadership team.

After 12 months, success looks like:

• A consistent, professional social presence (LinkedIn first, plus Instagram and Facebook) with a regular posting rhythm and growing engagement
• A calendar of customer and industry events delivered on time and on budget, with measurable follow‑up
• A library of photo and video content from our sites, product and people that the sales team actually uses
• A steady internal newsletter and comms rhythm that keeps 200+ people across sevensites connected
• Top Cut regularly appearing in food and hospitality trade media

Key responsibilities

The role covers five areas, weighted roughly toward content and social (about 50%), then events (about 25%), with the rest split across internal comms, media and marketing operations.

Content creation and social media

• Plan, shoot and edit short‑form video and photography on site (production floors, product, people, customers) using phone and camera
• Own the social calendar for LinkedIn, Instagram and Facebook: plan, write, schedule, post and respond
• Write engaging external content: case studies, product features, website copy, customer emails and LinkedIn thought‑leadership pieces for our leadership team
• Track performance and adjust: reach, engagement, lead and enquiry sources, reported monthly

Events

• Plan and run customer events, tastings, site tours and supplier days, from concept and budget through to on‑the‑day delivery and follow‑up
• Coordinate our presence at food industry trade shows and expos, including stand design, collateral and logistics
• Support internal events such as leadership conferences, town halls and team recognition

Internal communications

• Write and produce a regular internal newsletter and leadership updates for a workforce of 200+ across six sites
• Support culture and recognition campaigns with content that shows our people and their wins

Media and PR

• Build and maintain relationships with food, hospitality and business media; pitch stories, respond to enquiries and place Top Cut in trade and local press
• Prepare media releases, spokesperson briefs and basic media‑response materials

Marketing operations and tools

• Manage the website content, email marketing platform and CRM‑linked campaigns alongside the sales team
• Use AI, scheduling and design tools (Canva, Adobe, CapCut or similar) to work fast and keep the brand consistent
• Manage a small marketing budget and external suppliers such as photographers, printers and event vendors
• Support the sales team with brochures, presentations, tender collateral and product sheets

Desired Skills and Experience

About you

You are a doer with 5 to 7 years of marketing or communications experience who is equally comfortable planning an event, writing a LinkedIn post and filming a clip on the factory floor. Essential:

• Proven experience running events end to end, such as customer functions, trade shows or corporate events
• Strong writing across formats, from punchy social captions to polished media releases and internal updates (a portfolio or writing samples will be requested)
• Hands‑on photo and video skills: you can shoot, edit and publish content yourself, and can show examples
• Advanced social media capability across LinkedIn, Instagram and Facebook, including scheduling tools, analytics and paid boosting basics
• Tech‑savvy: fast with Canva, Adobe Creative Suite or CapCut, email platforms (Mailchimp, HubSpot or similar), website CMS and AI tools
• Organised and reliable, with the ability to juggle several projects and deadlines without close supervision
• Confident communicator who can work with a CEO, salespeople and operations staff alike
• Based on the Gold Coast or willing to relocate before starting, with a current driver's licence
• A degree in marketing, communications, journalism or a related field, or equivalent experience

Advantageous

Not required, but these will set you apart:

• Experience in food, hospitality, FMCG, agribusiness or foodservice marketing, or a genuine passion for food and the meat industry
• Existing relationships with food, hospitality or business media, journalists, editors, food bloggers or influencers on the Gold Coast, Brisbane or nationally
• B2B marketing experience, particularly supporting a sales team in a foodservice or wholesale environment
• Experience with paid social, SEO or email automation
• Drone or videography credentials, or a strong personal content channel
• Experience in a fast‑moving, founder‑or CEO‑led business where you have had to build things from scratch

What we offer

A role with real scope and visibility.

• Direct access to the CEO and leadership team, with a genuine say in how the Top Cut brand is shaped
• A blank canvas: you build the content, events and social engine rather than inheriting one
• Variety across product, people, customers and events, in a national business with sevensites
• Room to grow into a Marketing Manager role as the business scales
• Based at our Ormeau site on the Gold Coast