Marketing and Communications Manager

Australian College of Nursing; Canberra; Presencial; AUD 120 000 - 160 000; Tempo integral

Resumo da oferta

Australian College of Nursing in Canberra seeks a Marketing and Communications Manager to lead branding, digital campaigns and content strategy across ACN’s product lines.

You will develop and execute the marketing plan, drive engagement and revenue, and collaborate with teams to ensure campaigns reflect our strategic direction and national purpose.

Qualificações

• Tertiary qualifications in marketing, communications, or relevant experience.
• Proven track record of campaigns that drive sales and revenue growth.
• Experience developing and integrating marketing campaigns with policies and demands.
• Experience leading and supporting small teams.
• Experience leading projects with initiative and judgement.
• Strong understanding of digital marketing, branding and content strategy including social media and graphic outputs.
• Proficiency in CMS, CRM and EDM platforms.
• Excellent communication, coordination and organisational skills.
• Strong writing skills with attention to detail.

Responsabilidades

• Develop, coordinate and execute ACN's marketing and communications strategy.
• Ensure campaigns align with strategic direction and priorities.
• Generate engagement, sales and revenue from ACN product lines.
• Lead and support small teams and manage projects with initiative.

Conhecimentos

Marketing strategy

Campaign management

Digital marketing

Content strategy

Branding

Social media

Writing

Leadership

Team management

Formação académica

Tertiary qualifications in marketing/communications

Ferramentas

CMS

CRM

EDM platforms

Descrição da oferta de emprego

Australian College of Nursing – Canberra ACT

We’re building the next chapter at ACN, and we’re looking for talented people to build it with us.

As ACN moves forward with our new Strategic Direction, we’re investing in key leadership roles that will help strengthen our organisation, grow our impact and deliver even greater value for Australia’s nursing profession.

We’re looking for acreative and ambitious Marketing and Communications leader to elevate the ACN brand, broaden our reach and help drive our next phase of growth. So if you are looking for an opportunity to make an impact, shape the future and be part of an organisation with an important national purpose, we’d love to hear from you.

The Marketing and Communications Manager is responsible for developing, coordinating and executing the Australian College of Nursing's (ACN) marketing and communications strategy, ensuring campaigns align with strategic direction and organisational priorities to generate engagement, sales and revenue from ACN diverse product lines.

To be considered for this exciting role, you will need to meet the following selection criteria and demonstrate how you meet these in a covering letter

• Tertiary qualifications in marketing, communications, or relevant experience, or an equivalent combination of relevant experience and qualifications.
• A track record of marketing campaigns that have driven sales and revenue growth.
• Demonstrated experience developing, managing and integrating marketing campaigns while adhering to internal and external policies and demands.
• Demonstrated experience leading and supporting small teams.
• Demonstrated experience leading projects using sound initiative, innovation and judgement
• Strong understanding of digital marketing, branding, and content strategy including experience managing social media and graphic design outputs.
• Proficiency in CMS, CRM, and EDM platforms.
• Excellent communication, coordination, and organisational skills.
• Strong writing skills, with a keen eye for detail and accuracy.

Desirable but not essential:

• Experience or understanding of marketing requirements in a professional association, peak body or member-based organisation, and/or the education sector.
• Knowledge of the Australian health system.
• Knowledge of the role and standing of nurses and nursing within the Australian health system.
• Knowledge of the role of professional associations, including ACN, in policy, advocacy, and influencing reform at all levels of government.
• Knowledge of the Australian political system.

Applicants based in Sydney or Canberra

For enquiries or to request a copy of the position description, please email ********@acn.edu.au