Manager, Marketing Insights and Portfolio

CQUniversity

Cairns Regional

On-site

AUD 139,000 - 155,000

Full time

2 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

17% superannuation

5.4 weeks annual leave

Personal/sick leave 10 days

Carer’s leave 5 days

Service leave 7.25 hours

Career development opportunities

Parental leave up to 26 weeks

Employee Assistance Program

Fitness Passport

Job summary

CQUniversity in Australia is seeking a Manager, Marketing Insights and Portfolio to lead market intelligence and portfolio insights across the university’s marketing activities. You will oversee the domestic course portfolio and guide portfolio changes to improve recruitment performance.

You will work with the Deputy Director and a high-performing team to translate complex data into actionable strategies, driving growth and marketing effectiveness.

Qualifications

Experience in education product development and portfolio management.
Strong ability to collect, collate and interpret marketing data.
Postgraduate marketing qualifications with leadership experience.

Responsibilities

Lead market intelligence and course portfolio insights to guide marketing activity.
Oversee the domestic course portfolio and ensure accurate information across touchpoints.
Lead market research and student surveys to inform portfolio changes.
Translate data into clear, actionable strategies for recruitment outcomes.
Collaborate with senior leadership to shape marketing effectiveness and growth.

Skills

Education product development

Portfolio management

Marketing data analysis

Stakeholder engagement

Leadership

Education

Postgraduate qualifications in marketing

Job description

Manager, Marketing Insights and Portfolio

15h ago , from Central Queensland University

CQUniversity Townsville, Cairns, Mackay, Rockhampton, Gladstone, Sydney or Melbourne
Higher Education Worker Level 8
Total Remuneration $139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

About this Opportunity

Continuing. Full-Time
Global Brand and Marketing Directorate
CQUniversity Townsville, Cairns, Mackay, Rockhampton, Gladstone, Sydney or Melbourne
Higher Education Worker Level 8
Total Remuneration $139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.

Working at CQUniversity

As Manager – Marketing Insights and Portfolio, you will lead the strategic use of market intelligence and course portfolio insights to inform marketing activity across the University. You will oversee the management of the domestic course portfolio, ensuring accurate and compelling information is delivered across all prospective student touchpoints. From leading market research and student surveys to guiding portfolio changes, your work will influence recruitment performance and support strategic growth.

Working closely with the Deputy Director, Customer Strategy, you will lead a high-performing team to monitor student recruitment performance, respond to emerging trends and translate complex data into clear, actionable strategies that enhance recruitment outcomes.

Bringing strong analytical capability, stakeholder engagement skills and a strategic mindset, you will play a pivotal role in shaping marketing effectiveness, portfolio performance and the future growth of CQUniversity.

Be Rewarded

17% superannuation (with the choice to join an award-winning superfund)
5.4 weeks annual leave (incl. Christmas and New Year closure)
10 days personal/sick leave, plus 5 days carer’s leave
7.25 hours engaged service leave
Fantastic professional and career development opportunities
Up to 26 weeks (six months) paid parental leave
Access to an Employee Assistance Program and Fitness Passport

Position Requirements

Proven experience with education product development, including product portfolio management and fit to existing strengths, products and campaigns, and the prospective student journey.
Demonstrated marketing management experience, particularly the collection, collation and interpretation of marketing data and associated information.
Excellent interpersonal, verbal and written communication skills with proven experience working with information sets; relationship building and networking, negotiation, consultation and public speaking.
Demonstrated experience in marketing management, including analysing and interpreting data, market trends and performance insights to inform strategy.
Relevant postgraduate qualifications and/or extensive experience in marketing, with demonstrated leadership expertise.

Pre-Employment Checks

Appointment to this role is subject to satisfactory pre-employment checks, which may include a National Police Check and/or Working with Children Check (where applicable).

The University is committed to providing a safe, inclusive and respectful environment where its members can study, work and live free from gender-based violence. In line with our organisational values and regulatory obligations, applicants may be required to declare any past or current allegations, investigations or findings relating to gender-based violence.

The successful candidate may also be required to demonstrate that they meet the “fit and proper person” criteria as required under applicable legislation and regulatory frameworks (including ASQA requirements where relevant).

Our Commitment to Inclusion

At CQUniversity, inclusivity is at the heart of who we are. We are committed to creating a workplace where everyone feels respected, supported and empowered to succeed regardless of background or ability.

We advance reconciliation through our Stretch Reconciliation Action Plan (RAP), First Nations Workforce Strategy and our First Nations Cultural Competency Framework, strengthening opportunities for First Nations peoples and embedding cultural respect across our organisation.

Through our Disability-Informed Action Plan, we continue to enhance accessibility and inclusion across our University. As a recognised member of the Hidden Disabilities Sunflower Program, we actively promote awareness and understanding of non-visible disabilities, helping to ensure everyone can bring their whole selves to work and thrive.

CQUniversity is also committed to providing an accessible, equitable and inclusive recruitment and selection process. The University will provide reasonable adjustments throughout the recruitment, selection, appointment and onboarding process to ensure people with disability can participate on an equal basis with others.

Position Description

For further information about this position, please refer to the Position Description.

Applications Close

11:59pm, Thursday, 3 December 2026

Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.

Get your free, confidential resume review.

or drag and drop your file here.