Manager, E-commerce Retail Marketing - Omni Channel

The LEGO Group; Sydney; Hybrid; AUD 100,000 - 130,000; Full time

Job summary

Join a dynamic team as a Retail Marketing eCommerce Manager at a leading company. You will leverage your expertise in retail media and eCommerce to drive brand success across ANZ retailers. This role offers the chance to innovate and build stronger digital capabilities while ensuring a fun and engaging work environment.

Benefits

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Colleague Discount

Bonus Scheme

Qualifications

• 5+ years’ experience in marketing, analytics, eCommerce or related field.
• Direct experience with retail media for B2B eCommerce accounts.

Responsibilities

• Create and implement strategic marketing plans for Omni Channel eCommerce sites.
• Lead advertising execution for key partner sites while upholding brand values.

Skills

Marketing

Analytics

eCommerce

Communication

Education

Bachelor's Degree

Tools

Digital Marketing Tools

Job description

Job Description

Are you a top-tier Retail Marketing, Retail media and eCommerce professional that has proven experience working in a B2B business setup?

Bring your creativity and fun personality to life by joining a fast paced and exciting environment!

Core Responsibilities

• Lean into retail ecosystem in order to capitalise on the full-funnel opportunity they offer. Leveraging to drive awareness, consideration, purchase and loyalty.

• Create, socialise, and implement full-year strategic marketing/promotional plans for a set of specific Omni Channel eCommerce sites across ANZ retailers

• Responsible for crafting and executing detailed campaign/activity plans in collaboration with KAM and customer. This includes Big Bet campaigns, retailer events and occasions.

• Build strong retail team relationship, diving into their ecosystem to unlock opportunities for the brand.

• Support and contribute to the Omnichannel Strategy development.

• Lead the charge on integrated ways of working , collaborating and jointly planning with Trade, and contributing to Marketing team meetings to drive much more effective execution for the brand.

• Lead the on-platform and off-network advertising execution for key partner sites while upholding LEGO brand values and tailoring approach to specific markets and Partners

• Support sales in key customer planning and negotiation activities, development and execution of omni channel traffic driving plans

• Perform market analysis including understanding changes of LEGO product market share, understanding key category trends and market dynamics, and identifying growth opportunities within specific eCommerce channels

• Analyse key competitor actions & strategies and emerging trends in eCommerce Marketing

• Conduct promotional activity analysis – understanding lift and return on investment from retail media activity; develop insights and provide recommendations for marketing strategies for partner sites

Play your part in our team succeeding

Ecommerce is a strategic priority for The LEGO Group, in particular how the digital environment is a key influencing pillar along the consumer journey.

This role is tasked to lean into key retailer ecosystems in order to capitalise on the full-funnel opportunity they offer in driving the LEGO brand. The successful applicant is encouraged to bring retail media & digital/ecommerce expertise and experience to not only drive the success of the online channel, but to help build stronger digital capabilities across BU ANZ to innovate for the future.

The Retail Marketing eCommerce Manager will represent The LEGO Group in their day to day interactions with our business partners, bringing to life and delivering on our Partner Promise, and in true LEGO fashion, have fun doing it and ultimately bring the LEGO play experience to many more children in Australia.

Do you have what it takes?

• 5+ years’ experience in marketing, analytics, eCommerce or related field.

• Direct experience with retail media for B2B eCommerce accounts (e.g. Cartology or Amazon Advertising) or external media agencies.

• Detailed knowledge of digital marketing tools and best methodologies in the B2B landscape.

• Experience with consumer-packaged goods strongly preferred.

• Deep solid understanding of large international eCommerce sites, including understanding of market dynamics and key interdependencies.

• Ability to partner with cross functional collaborators including but not limited to sales, brand marketing & analytics, in order to solve sophisticated problems and deliver financial results.

• Excellent written and verbal communication skills; be able to present data in an organised manner.

• Previous role focused on shopper-orientation and, customer-focus.

• Cross-functional collaboration experience with marketing functions, especially digital marketing (preferably performance marketing).

• Strong communication and relationship skills.

• Strong openness and proactive approach to engage, spar and influence on key responsibilities.

• Independent, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere.

• Adaptable to changes and be at the forefront to lead change in both actions and behaviour.

• Ability to work independently and collaboratively in a team environment.

• Understand what it means to achieve success with others and through others.

• Global partner management experience.

• A learning attitude, embracing and thriving with change.

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.