Manager, Communications and Brand

Institute of Sport, NSW; Parramatta; On-site; AUD 159,000 - 173,000; Full time

Job summary

The NSW Institute of Sport (NSWIS) is seeking a strategic Manager, Communications and Brand to lead integrated communications, brand, and commercial growth initiatives. You will advise senior leaders, manage media relations, and drive stakeholder engagement to strengthen NSWIS’ public profile and support high-performance sport in New South Wales.

This full-time role offers an annual salary of $159,498–$172,792 plus superannuation, with a contract through 31 December 2028.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field.
• Proven experience in leading strategic communications and brand programs.
• Experience advising senior leaders and managing media relationships.

Responsibilities

• Lead the strategic direction and delivery of NSWIS communications and brand initiatives.
• Drive revenue-growth through commercial partnerships and engagement strategies.
• Provide media counsel, protect and enhance NSWIS reputation across multiple channels.

Skills

Media relations

Brand management

Stakeholder engagement

Crisis communications

Education

Bachelor's degree in Marketing, Communications or related field

Job description

Institute of Sport, NSW – Olympic Park NSW

Join the NSW Institute of Sport –

Where exceptional people create exceptional performance.

About the role

The Manager, Communications and Brand leads the strategic direction and delivery of communications, brand, and commercial growth initiatives for NSW Institute of Sport (NSWIS), playing a critical role in protecting and enhancing the organisation's reputation and public profile. The position is responsible for developing and executing integrated communications strategies that align with NSWIS and NSW Government priorities, strengthen engagement with key stakeholders, and build community awareness and support for high-performance sport in New South Wales.

As a trusted strategic advisor, the role provides expert communications and media counsel to senior leaders, oversees reputation and issues management, and drives brand positioning across multiple channels and audiences. The Manager also leads the delivery of a commercial growth program that supports revenue diversification, strategic partnerships, and long-term organisational sustainability.

This is an opportunity to influence how a leading high-performance sporting organisation communicates its impact, engages with government, industry and community stakeholders, and advances its strategic objectives on a state and national stage.

This is a full time position, attracting an annual salary range of $159,498 - $172,792 plus superannuation. The contract period for this role is up to 31 December 2028 in line with the Olympic cycle.

This role requires a current NSW Working with Children Check.

For further information about the role and the key accountabilities please see the .

About you

You are a strategic and influential communications leader with extensive experience delivering high-impact media, brand and stakeholder engagement strategies in complex organisations. Trusted by senior executives and ministerial stakeholders, you provide authoritative advice with sound judgement and awareness. You anticipate reputational risk and manage contentious or crisis issues with confidence and professionalism.

You understand the importance of building and maintaining meaningful relationships across government, industry, media, commercial and community sectors. A compelling storyteller with exceptional writing skills, you translate complex information into clear, engaging messages that resonate with diverse audiences and strengthen organisational reputation and influence.

You are a collaborative and inclusive leader who builds trust, influences with credibility and inspires people around a shared purpose. You have a strong track record of leading major communications and engagement strategies that drive awareness, engagement and measurable outcomes. You stay calm under pressure, act with integrity and create the conditions for your team to thrive.

Most importantly, you are passionate about the impact of sport and motivated by the opportunity to elevate the profile of NSWIS, champion athlete and organisational success stories, and contribute to the future of high-performance sport in New South Wales.

• Relevant tertiary qualifications (e.g., marketing, business, communications) or similar level demonstrated experience
• Ability to be on call and work outside of standard business hours.
• Valid Working with Children Check or be willing to obtain this prior to working with us.

Working at NSWIS

The NSW Institute of Sport [NSWIS] is ahighperformancesporting organisation that supportsexceptional athletes and inspires NSW communities.We reach all regions of NSW with an Olympic and Paralympic training facility based at Sydney Olympic Park andhighperformancehubs across NSW that provide worldleadingdaily training environments. Our experts work in collaboration with national sporting systempartnersto deliver high performance support services and environments to prepare athletes and coaches for international competition.

NSWIS plays an integral part in Australia’s High Performance 2032+ Sport Strategy– Win Well.We arecommitted to building an inclusive and sustainable sporting system that isathlete focused, exceptionally led and purposefully collaborative.

We ensure athlete safeguarding is prioritised and that the integrity of sport is embedded in our organisation.

This recruitment may be used to create a Talent Pool for similar future roles that may arise over the next 18months.

For more information about the NSW Institute of Sport please visit .

NSWIS is committed to child safeguarding. We require all applicants that will work with Children to undergo an extensive screening process prior to appointment.

Commitment to Diversity

The NSW Institute of Sport is committed to creating a diverse and inclusive workforce which reflects our community, sport partners and athletes. We encourage applications from suitable candidates including of all ages, genders, Aboriginal and Torres Strait Islander people, culturally and linguistically diverse groups, veterans, refugees, LGBTIQ+ community and people with disabilities.

The NSW Institute of Sport (NSWIS) recognises everyone is unique, and that you may require some adjustments to ensure you have the best opportunity to apply. If we can make some adjustments to the NSWIS recruitment/interview process, then please email and let us know.

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