LinkedIn & Content Marketing Executive

Jobgether; Australia; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Ownership of broad marketing scope

Exposure to LinkedIn strategy and B2B

Cross-channel marketing opportunities

Job summary

Jobgether in Australia is seeking a Marketing, Social Media & Design Executive to own LinkedIn strategy, content creation, and employer branding. You will coordinate content calendars, campaigns, and cross-channel promotion to attract candidates and support recruiters with personal branding.

The role covers email marketing, website content, SEO, and digital campaigns, with close collaboration with recruiters and stakeholders to translate insights into compelling content and market leadership.

Qualifications

• Hands-on experience managing LinkedIn for a business or brand.
• Experience creating LinkedIn posts and campaigns that drive engagement.
• Experience supporting employee, recruiter, or executive personal branding on LinkedIn.
• Strong copywriting and content creation skills.
• Experience using social media to promote vacancies and B2B content.
• Knowledge of content planning, scheduling, and analytics.
• Experience with email marketing and digital campaigns.
• Experience managing website content and basic SEO.
• Ability to create visually engaging marketing materials.
• Strong organisational skills with an proactive content calendar.
• Ability to translate market insights into compelling content.
• Excellent written and verbal communication; attention to detail.
• Analytical mindset to interpret digital performance data.
• Ability to manage multiple campaigns and stakeholders.
• Proactive and creative in finding new opportunities.
• Experience in recruitment/agency or B2B environment is advantageous.
• Understanding of LinkedIn for candidate attraction, job ads, client engagement, and business development

Responsibilities

• Own and execute a consistent LinkedIn strategy to increase reach, engagement, followers, and brand visibility.
• Create, schedule, publish LinkedIn content including vacancies and company news.
• Support recruiters with LinkedIn activity and personal branding.
• Promote vacancies across LinkedIn and other social channels.
• Manage activity on Instagram and Glassdoor.
• Monitor social media performance and use analytics to improve content and publishing strategies.
• Stay informed about social media trends and emerging formats.
• Develop recruitment marketing campaigns supporting candidate attraction and business development.
• Create content around vacancies, hiring trends, placements, testimonials, case studies, and recruitment success stories.
• Develop employer-brand content highlighting culture, team activities, events, promotions, and employee achievements.
• Work with recruiters to improve the quality and reach of job advertising and social promotion.
• Build and maintain a structured content calendar for LinkedIn, blogs, newsletters, and campaigns.
• Produce thought-leadership and market content covering salary insights and hiring trends.
• Turn recruiter expertise into engaging content for marketing channels.
• Create and refresh marketing materials such as profiles, client packs, case studies, testimonials, and market overviews.
• Support website content management, including job pages and vacancy information updates.
• Support SEO initiatives and digital activities to improve visibility and traffic.
• Plan and deliver email marketing campaigns for client and candidate audiences.
• Track and report on performance, identifying opportunities for improvement.
• Conduct competitor research focused on LinkedIn activity and engagement.
• Create marketing materials and digital assets for business development.
• Use LinkedIn and online communities to identify opportunities for attraction and development.
• Collaborate with recruiters to align marketing with commercial objectives.

Skills

LinkedIn management

Content creation

Social media strategy

Personal branding

Copywriting

Email marketing

SEO basics

Analytics

Project coordination

Job description

Jobgether in Australia is seeking a Marketing, Social Media & Design Executive to own LinkedIn strategy, content creation, and employer branding. You will coordinate content calendars, campaigns, and cross-channel promotion to attract candidates and support recruiters with personal branding.

The role covers email marketing, website content, SEO, and digital campaigns, with close collaboration with recruiters and stakeholders to translate insights into compelling content and market leadership.