Lifecycle & Retention Marketer

BIOSOTA ORGANICS PTY LTD; Gold Coast City; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Ownership of channel

Varsity Lakes location perks

Product allowance and learning budget

Small, supportive team

Job summary

Biosota Organics Pty Ltd in Varsity Lakes, QLD, seeks a senior lifecycle and retention marketer to own email, SMS and WhatsApp programs across Australia and the US. You will manage strategy, build, test, and optimise campaigns end-to-end using Klaviyo, with AI tools to move faster while preserving brand voice.

You will grow engaged databases, lift lifetime value and drive online revenue through targeted and timely communications.

Qualifications

• Experience in lifecycle, email or retention marketing, preferably in ecommerce.
• Hands-on with Klaviyo or similar CRM/MA platform.
• Strong copywriting and content development skills.
• Proven track record of A/B testing and data-driven optimisation.

Responsibilities

• Plan, create, schedule and optimise EDM campaigns for AU and US audiences.
• Develop promotional, educational, product, seasonal and retention campaigns.
• Build and optimise automated lifecycle flows in Klaviyo across stages.
• Audit flow triggers, filters and timing; close gaps with scalable solutions.
• Develop SMS remarketing campaigns to drive engagement and conversions.
• Grow WhatsApp marketing and customer communications where appropriate.
• Grow high-quality email, SMS and WhatsApp databases with sign-up experiences.
• Run a structured A/B testing program across campaigns and flows.
• Track and report on revenue, engagement and conversions across markets.
• Incorporate AI tools to improve efficiency and creativity.

Skills

Lifecycle marketing

Email marketing

SMS marketing

WhatsApp marketing

Copywriting

A/B testing

Data analysis

CRM/MA platforms

Tools

Klaviyo

Shopify

Marketing automation

Job description

BIOSOTA ORGANICS PTY LTD - Varsity Lakes QLD

Biosota Organics is an Australian-owned natural health and wellness brand. We produce premium Australian honey, propolis and natural wellness products, and we sell them direct to customers online across Australia and the United States. We are a small, fast-moving team that has built a loyal and growing customer base by staying true to a simple idea: natural products, made with care, that people genuinely feel good about buying again.

We are growing quickly in both markets, and our email, SMS and WhatsApp channels are central to that growth.

About Biosota Organics

Biosota Organics is an Australian-owned natural health and wellness brand. We produce premium Australian honey, propolis and natural wellness products, and we sell them direct to customers online across Australia and the United States. We are a small, fast-moving team that has built a loyal and growing customer base by staying true to a simple idea: natural products, made with care, that people genuinely feel good about buying again.

We are growing quickly in both markets, and our email, SMS and WhatsApp channels are central to that growth.

About the role

This is a senior, hands-on specialist role that owns our customer lifecycle and retention program end to end across Australia and the US. You will run email, SMS and WhatsApp from strategy through to technical build, testing, reporting and optimisation. It is a rare chance to take full ownership of a high-impact revenue channel in a growing brand, with the autonomy to shape how we do it rather than just execute someone else’s plan.

You will grow our engaged customer databases, lift retention and lifetime value, and drive incremental online revenue through relevant, personalised and well-timed communications. You will also put modern AI tools to work to move faster and test more, while keeping our brand voice and email best practice consistent throughout.

Reporting to Marketing Manager / Founder],

What you’ll own

• Plan, create, schedule and optimise EDM campaigns across Australia and the US: briefing, audience selection, copywriting, template design, Shopify discount codes, link testing, scheduling and post-campaign analysis.
• Develop promotional, educational, product, seasonal and retention campaigns, localised for Australian and US audiences.
• Build, manage and continuously optimise automated lifecycle flows in Klaviyo (or similar) across acquisition, onboarding, engagement, conversion, post-purchase, replenishment, retention and win-back.
• Own the technical health of the program: regularly audit flow triggers, filters, exclusions, timing and logic, close process gaps and implement scalable solutions.
• Develop and run SMS remarketing campaigns to drive engagement, conversion and repeat purchase.
• Develop and manage WhatsApp marketing and customer communications where appropriate.
• Grow high-quality, engaged email, SMS and WhatsApp databases, including Klaviyo pop-ups and sign-up experiences.
• Run a structured A/B testing program across campaigns and flows: subject lines, creative, messaging, offers, calls-to-action and send times.
• Track and report on performance across both markets: revenue, open and click rates, conversion and customer engagement.
• Bring AI tools into the workflow to improve efficiency and creativity, from brainstorming and copywriting to content refinement and automation build.

What you’ll bring

• Solid experience in lifecycle, email or customer retention marketing, ideally in e-commerce.
• Hands-on proficiency with Klaviyo or a similar CRM / marketing automation platform.
• Strong copywriting and content development skills.
• A track record of A/B testing and data-driven optimisation.
• Good knowledge of email best practice, compliance and deliverability.
• Familiarity with SMS and WhatsApp marketing channels.
• Experience with Shopify or a similar e-commerce platform.
• Confidence managing multiple campaigns and flows across different markets and audiences.
• Strong analytical skills and comfort interpreting performance data.
• Experience using AI tools for marketing tasks and workflow automation.

Why join Biosota

• genuine ownership of a key channel with room to shape strategy
• the Varsity Lakes location perks
• product allowance, learning budget, professional development
• small, supportive team; direct access to decision-makers; fast growth