Lifecycle Marketing, Specialist

Resmed; Geehi; On-site; AUD 80,000 - 100,000; Full time

Job summary

A leading healthcare company in New South Wales is seeking a Lifecycle Marketing Specialist to design and optimize multi-channel customer journeys. The ideal candidate will have over 3 years of experience in lifecycle marketing, strong skills in audience segmentation, and proficiency with marketing automation tools. This role involves creating personalized experiences that enhance engagement across B2C and B2B audiences.

Qualifications

• 3+ years of experience in Lifecycle Marketing or CRM.
• Strong knowledge of audience segmentation and targeting.
• Hands-on experience with marketing automation platforms.

Responsibilities

• Design multi-channel lifecycle strategies for engagement.
• Activate automated campaigns using various channels.
• Monitor and analyze performance metrics for optimization.

Skills

Audience segmentation

Personalization techniques

Data analysis

Interpersonal skills

Tools

Salesforce Marketing Cloud

Marketo

HubSpot

Job description

As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences.

Responsibilities

• Design and activate multi-channel lifecycle strategies that drive engagement and conversion.
• Create targeted customer segments based on behavior, demographics, and engagement patterns, using data to drive relevance and personalization.
• Activate automated, data-driven campaigns that deliver targeted messaging through email, SMS, WhatsApp, and other channels.
• Create requirements for technical teams to build complex journeys, audience lists, and scripting for personalization.
• Monitor and analyze lifecycle program performance, using insights to iterate and optimize strategies continuously.
• Execute A/B tests to improve engagement and conversion rates and to learn more about customers.
• Generate actionable insights from customer behavior data, identifying opportunities for improved segmentation and personalization.
• Collaborate with business teams to understand high-level strategy and translate that into lifecycle strategies.
• Report on campaign activity to stakeholders, participating in QBRs and other reporting rituals.

Qualifications and Experience

• 3+ years of experience in Lifecycle Marketing, CRM, or related fields.
• Strong knowledge of audience segmentation, targeting, and personalization techniques.
• Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM systems.
• Proficiency in data analysis, with the ability to translate insights into actionable strategies.
• Experience in multi-channel campaigns including email, SMS, and WhatsApp.
• Strong interpersonal skills to work cross-functionally and bridge marketing objectives with technical implementation.