Licensing Manager, Softlines

Paramount Australia & New Zealand; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Paramount Australia & New Zealand is seeking an experienced Softlines Licensing Manager in Sydney to drive revenue and protect brand integrity by developing licensing strategies across a diverse portfolio. You will oversee licensee partnerships, identify new business opportunities, and ensure maximum impact across multiple categories.

The role requires strong negotiation, financial acumen, and collaborative leadership within a fast-paced media and consumer products environment.

Qualifications

• Experience negotiating and structuring licensing deals.
• Knowledge of the ANZ retail landscape is preferred.
• Strong financial acumen to synthesize data and drive decisions.
• Excellent sales, negotiation and communication skills.
• People-oriented with ability to lead or contribute to diverse teams.

Responsibilities

• Support day-to-day coordination of Softline licensing programs with the ANZ Director to meet growth plans.
• Lead licensee and partner relationships, ensuring brand standards and contracts.
• Negotiate licensing agreements and renewals with legal and finance input.
• Analyze market trends, consumer insights, and competitor activity for growth opportunities.
• Collaborate with regional and global teams for strategic alignment and best practices.

Skills

Licensing negotiations

Retail relationships

Sales & negotiation

Strategic thinking

Leadership

Job description

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Paramount Consumer Products & Experiences oversees all licensing, merchandising, and live events for Paramount. Committed to creating the highest quality product for some of the world’s most beloved, iconic franchises - think ‘Teenage Mutant Ninja Turtles’, ‘Paw Patrol’, ‘Nickelodeon’, ‘Top Gun’, ‘Star Trek’, ‘South Park’, ‘SpongeBob’ and many more!

We now have a rare opportunity for an experienced product Licensing professional to join our Consumer Products team based in Sydney. This is a permanent full-time role available now.

What is the role?

The Softlines Licensing Manager is responsible for driving revenue growth and safeguarding brand integrity by developing and executing licensing strategies for our well-loved and diverse brand portfolio. The role oversees licensee partnerships, identifies new business opportunities, and ensures our brands achieve maximum impact across multiple categories.

What are some of the key responsibilities?

• Supporting the day-to-day co-ordination of Softline’s licensing programs to enhance brand visibility and drive revenue growth, working with the Director of ANZ to meet long-term growth plans
• Lead all aspects of licensees and partner relationships, ensuring adherence to brand standards and contractual requirements.
• Negotiate licensing agreements and renewals in collaboration with legal and finance teams.
• Analyze market trends, consumer insights, and competitor activities to identify and capitalize on growth opportunities.
• Collaborate with regional and global teams to ensure strategic alignment and facilitate the exchange of best practices.
• Monitor and report on competitive activity, including performance metrics, forecasts, and market analysis.
• Support marketing and retail activation initiatives to strengthen brand visibility
• Collaborate with internal teams to improve franchise support and ensure licensees actively participate in key themes and promotional events.
• Lead annual business reviews and quarterly revenue forecasting by collecting and analyzing budget and sales data from licensees and developing actionable response plans.
• Identify, develop and implement new business initiatives
• Oversee the day-to-day relationships with key buyers and retailers in the Australian market
• Prepare commercial presentations, meeting materials, reports and sales analysis.

What are we looking for in a Softlines Licensing Manager? What’s important?

• Demonstrated experience in negotiating and structuring licensing deals, ideally from a similar consumer category
• Comprehensive knowledge of the industry, and established retail relationships in the ANZ market
• Solid financial acumen with the ability to synthesize and assess data
• Exemplary sales, negotiation, and communication skills
• People-oriented and able to lead or contribute to diverse teams
• Demonstrated ability to navigate successfully in a fast-paced, dynamic organization, along with significant influence/negotiation skills with senior-level executives
• Creative and entrepreneurial approach to business partnerships
• Ability to think strategically with a flair for negotiation, with a familiarity with the Australian retail and e-commerce landscape
• Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, handle multiple projects, and meet tight deadlines

If this sounds like the right next-step for your career, we can offer you a rewarding role within a tight-knit team and a fun organisational culture. After all, our business delivers entertainment and delight to millions of people.

Paramountembraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.

We’re honoured to have been named on Diversity Council Australia’s annual list of Inclusive Employers in 2023-24 and 2024-25. This acknowledgement highlights our commitment to creating a diverse and inclusive workplace where all employees feel valued and supported.

Paramount acknowledges Aboriginal and Torres Strait Islander peoples as Australia's original storytellers and the first peoples of the lands where we create, broadcast and connect. We pay our respects to their timeless stories that continue to shape Country and culture.