Lead Data & AI Architect: Audience & Measurement

Woolworths Supermarket; Sydney; Hybrid; AUD 210,000 - 320,000; Full time

Job summary

Woolworths Group’s Cartology Data & Audience team seeks a Principal Data & AI Engineer to set the technical direction for audience and measurement platforms. You will steer architecture, standards, and AI SDLC practices, partnering with product and engineering managers to build a Data & AI Centre of Excellence and deliver governed, revenue-impacting data solutions.

You will own end-to-end data foundations, from rapid audience activation to robust post-campaign reporting, ensuring governance,

Qualifications

• 8+ years in data engineering, designing large scale data platforms.
• Strong experience with ad-tech data, audience segmentation, and measurement.
• Excellent in translating business needs into scalable data solutions and AI-enabled workflows.

Responsibilities

• Set technical direction for audience and measurement data platforms.
• Define engineering standards and AI SDLC practices.
• Lead architecture and mentorship without direct reports.
• Establish the Data & AI Centre of Excellence.
• Collaborate with Product and Engineering managers on roadmaps.
• Architect end-to-end data lifecycles from audience activation to post-campaign reporting.

Skills

Data engineering

Platform architecture

Technical leadership

AI & SDLC enablement

Commercial acumen

Ad-tech domain knowledge

Tools

BigQuery

Snowflake

Redshift

SQL

Python

dbt

Airflow

Job description

Woolworths Group’s Cartology Data & Audience team seeks a Principal Data & AI Engineer to set the technical direction for audience and measurement platforms. You will steer architecture, standards, and AI SDLC practices, partnering with product and engineering managers to build a Data & AI Centre of Excellence and deliver governed, revenue-impacting data solutions.

You will own end-to-end data foundations, from rapid audience activation to robust post-campaign reporting, ensuring governance,