Hybrid Lead — Digital Media Planning & Activation

Woolworths Group; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid working model

Team discounts across Woolworths Group

Rewards program

Study Leave & Sports Representation Le

Job summary

Woolworths Group is seeking a Lead Digital Media Planning & Activation Specialist to drive end-to-end digital media campaigns across the group. This parental leave cover role is full-time, hybrid, based in Surry Hills with WFH flexibility.

You will lead channel planning, investment decisioning, and budget management; develop robust media plans and QBRs; oversee activation across platforms; collaborate with internal banners and external agencies; and leverage market insights to inform investment.

Qualifications

• 6+ years of hands-on experience in media planning and investment activation.
• Proficiency with DV360, The Trade Desk, Google Ads, or Facebook Ad Manager.
• Strong understanding of digital advertising principles (paid social, programmatic, SEO) and audience/tag management tools like Google Analytics or Adobe Analytics.
• Strong stakeholder management, with ability to present strategies and negotiate in a matrixed organisation.
• Experience in budget management and forecasting to meet objectives.

Responsibilities

• Lead full lifecycle of digital media campaigns, channel planning, strategic investment decisioning, and large-scale budget management.
• Develop robust digital media plans, implementation responses, and QBRs, with actionable reporting and insights to optimise KPIs.
• Oversee hands-on activation and continuous optimization of digital media campaigns across a variety of platforms, including hybrid digital channels.
• Act as the primary contact for internal banners and collaborate across a multi-stakeholder environment (including external agency partners) to align media strategies with broader business objectives.
• Leverage understanding of the AUNZ media landscape and competitive trends to identify new partner opportunities and inform investment decisions.

Skills

Media planning

Investment activation

Stakeholder management

Budget forecasting

Digital advertising knowledge

Tools

DV360

The Trade Desk

Google Ads

Facebook Ad Manager

Google Analytics

Adobe Analytics

Job description

Woolworths Group is seeking a Lead Digital Media Planning & Activation Specialist to drive end-to-end digital media campaigns across the group. This parental leave cover role is full-time, hybrid, based in Surry Hills with WFH flexibility.

You will lead channel planning, investment decisioning, and budget management; develop robust media plans and QBRs; oversee activation across platforms; collaborate with internal banners and external agencies; and leverage market insights to inform investment.