Hospitality PR & Communications Lead (Brisbane, Hybrid)

Salter Brothers Hospitality; Brisbane; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Salter Brothers Hospitality is seeking a PR & Communications Manager to lead the strategy, media relations and reputation initiatives across its Brisbane portfolio. The role reports to the Senior Group Director of Marketing and focuses on elevating brand awareness and earned media outcomes through storytelling and stakeholder engagement.

Based in Brisbane with hybrid work arrangements, you will manage media, create senior-level messaging, support openings and partnerships, and collaborate across

Qualifications

• Minimum 3 years in Public Relations or Communications, preferably in hospitality or luxury/lifestyle sectors.
• Tertiary qualification in Public Relations, Communications, Marketing or related discipline.
• Proven experience developing and executing PR and communications strategies.
• Strong media contacts with a track record of securing coverage.
• Able to manage multiple stakeholders and projects in a fast-paced environment.
• Outstanding written and verbal communication skills.

Responsibilities

• Develop and execute the PR & Communications strategy across the SBH portfolio.
• Build and maintain relationships with media, editors, journalists, influencers and stakeholders.
• Create media releases, communications materials, messaging and executive profiles.
• Lead proactive media pitching to secure coverage across travel, hospitality, lifestyle and business media.
• Manage media enquiries, interviews, press trips, familiarisations and events.
• Support openings, campaigns, partnerships and major announcements.
• Monitor coverage and report PR performance and earned media outcomes.
• Support internal communications and key business messaging initiatives.
• Provide guidance on reputation, issues and crisis communications.
• Manage PR calendars, agencies and media databases.
• Collaborate with hotel, restaurant, operations and marketing teams to maximise PR opportunities.

Skills

Media relations

PR strategy

Stakeholder mgmt

Crisis communications

Internal communications

Writing/editing

Project management

Education

Bachelor's degree in PR/Communications/Marketing

Job description

Salter Brothers Hospitality is seeking a PR & Communications Manager to lead the strategy, media relations and reputation initiatives across its Brisbane portfolio. The role reports to the Senior Group Director of Marketing and focuses on elevating brand awareness and earned media outcomes through storytelling and stakeholder engagement.

Based in Brisbane with hybrid work arrangements, you will manage media, create senior-level messaging, support openings and partnerships, and collaborate across