Holgate Are Hiring A Sales Rep

The Crafty Pint; Woodend; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Commission-based pay

Laptop and mobile phone

Growth opportunities within craft beer

Job summary

Holgate is seeking a Victorian Sales Representative to act as the face of the brand across Melbourne and regional Victoria. You will grow our presence, strengthen relationships with customers, and drive tastings and events to showcase Holgate beer.

The role requires 2+ years in sales (beverage/hospitality preferred), strong communication, and a self-motivated, independent work style. A current driver’s licence and RSA are essential.

Qualifications

• 2+ years in a sales role (beverage or hospitality preferred).
• Excellent communication and relationship-building skills.
• Current driver’s licence and RSA certification.

Responsibilities

• Build and maintain relationships with on-premise and off-premise customers.
• Identify and secure new business opportunities across your territory.
• Plan and deliver beer tastings, events and promotional activities.
• Manage your sales territory efficiently and achieve sales targets.
• Represent Holgate with professionalism, enthusiasm and authenticity.
• Educate customers about our beers, brewing history and independent story.
• Provide regular reporting and market feedback to the team.

Skills

Excellent communication

Relationship-building

Independent worker

Time management

Education

RSA certification

Driver's licence

Beverage/hospitality sales experience

Tools

Excel

Google Workspace

Sales reporting tools

Job description

Holgate are true craft beer pioneers, who have been brewing in Woodend for more than a quarter century. They're looking for a new sales rep to join their team in Victoria.

Job Description: Victorian Sales Rep

Holgate, our brewery and brewpub in the beautiful village of Woodend, just an hour from Melbourne in the Macedon Ranges, continues to champion quality, creativity and authenticity in every beer we produce.

Our beers are made to be shared, and so is our passion for them.

About The Role

As our Victorian Sales Representative, you'll be the face of Holgate across Melbourne and regional Victoria. Your focus will be on growing our presence, strengthening relationships with existing customers, identifying new opportunities, and ensuring more people discover and enjoy Holgate beer.

No two days are the same. You'll spend your time visiting venues and bottle shops, presenting our range, organising tastings and events, and working closely with our passionate team to grow the Holgate brand.

What You'll Be Doing

• Building and maintaining strong relationships with on-premise and off-premise customers
• Identifying and securing new business opportunities across your territory
• Planning and delivering beer tastings, events and promotional activities
• Managing your sales territory efficiently and achieving sales targets
• Representing Holgate with professionalism, enthusiasm and authenticity
• Educating customers about our beers, brewing history and independent story
• Providing regular reporting and market feedback to the team

What We're Looking For

You'll be someone who genuinely enjoys meeting people and building lasting relationships.

Ideally you'll have:

• At least 2 years' experience in a sales role (beverage or hospitality industry experience highly regarded)
• Excellent communication and relationship-building skills
• A self-motivated approach and the ability to work independently
• Strong organisational and time management skills
• Experience planning tastings, events or promotional activities
• Confidence using Excel, Google Workspace and sales reporting tools
• A current driver's licence and Responsible Service of Alcohol (RSA) certification
• A genuine passion for craft beer and sharing that passion with others

Why Join Holgate?

At Holgate, we're more than just a brewery—we're a close-knit team passionate about making exceptional beer and creating memorable experiences.

We offer:

• A welcoming, supportive and passionate team culture
• The opportunity to represent one of Australia's most respected independent craft breweries
• Competitive salary plus an attractive commission component to help you share in the success you achieve
• Laptop and mobile phone
• Opportunities for professional growth within Australia's thriving craft beer industry

Ready to Join the Holgate Family?

If this sounds like your next adventure, we'd love to hear from you.

The Crafty Pint is an independent online magazine and resource for anyone interested in craft beer in Australia. We bring an honest, old-fashioned journalistic approach to beer's brave new world, telling stories because they're worth telling, not because someone is paying us to write them.

We believe in authenticity, integrity, enjoyment and love, and hope to play a role in helping good beer, brewed by good people, find its way into the hands of more drinkers.

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We recognise their continuing connection to the land, water and culture.
We pay our respects to their elders past and present.