Head of Visual Merchandising - Witchery

Country Road Group; Melbourne; On-site; AUD 80,000 - 120,000; Full time

Job summary

Join a dynamic and innovative lifestyle brand house as the Head of Visual Merchandising. This exciting role involves defining and executing the creative vision for visual merchandising across multiple brands, ensuring alignment with marketing campaigns and seasonal directions. You will lead a talented team, fostering creativity and collaboration while driving sales through impactful visual strategies. With a commitment to diversity and inclusion, this role offers the chance to shape the brand's identity and contribute to its growth in a supportive environment. If you are passionate about fashion and design, this is the perfect opportunity to make a significant impact.

Benefits

Generous employee discounts

Seasonal clothing allowance

Additional day of leave for birthday

Industry leading Parental Leave Program

Flexible working arrangements

Annual learning calendar

Support for community partnerships

Qualifications

• Proven experience in visual merchandising and team leadership.
• Strong aesthetic sense with a focus on brand alignment.

Responsibilities

• Define and oversee the creative vision for visual merchandising.
• Lead a team to create engaging in-store environments and displays.

Skills

Visual Merchandising

Leadership

Aesthetic Sensibility

Analytical Skills

Communication

Education

Relevant VM Degree/Course

Tools

Adobe Illustrator

Adobe Photoshop

Microsoft Office

Job description

Head of Visual Merchandising - Witchery

We seek only the best candidates who are passionate brand ambassadors and determined to contribute to our team's performance. We are always on the look-out for dedicated, fashion forward and like-minded individuals!

Job no: 996765
Work type: Full-Time
Location: Melbourne - CBD & Inner
Categories: Merchandise

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

The Head of Visual Merchandising (VM) will define and oversee the creative vision for in-store visual strategy, including layout, presentation, and visual guidelines to drive sales. Leading a team of VM Creative Specialists, this role will create innovative window displays, engaging in-store environments, and impactful visual merchandising that aligns with brand strategies, marketing campaigns, seasonal direction that drives in-store sales conversion.

Key Accountabilities

Creative Direction & Visual Identity:

• Develop, lead, and execute a compelling and innovative VM creative strategy, encompassing window displays, in-store environments and fixtures, and visual merchandising of product ranges and evergreen styling needs.
• Ensure the VM creative vision aligns with overall brand strategy, marketing campaigns, and seasonal product direction, working closely with internal teams.
• Lead the development of detailed visual merchandising guidelines, including in-store language, talking cards, brand texture, and imagery, that inspire and guide in-store teams to deliver a consistent and impactful brand experience.
• Partner with the HOD's to ensure the VM and retail leadership teams are aligned on VM vision and execution within stores, supported by the VM regional management teams.

Store Design:

• Collaborate closely with the Real Estate & Development (RED) team to provide creative input and influence the design of new stores and refurbishments, ensuring alignment with the brand's visual identity and customer experience objectives.
• Partner with RED to review and refine fixture suites, optimising for both aesthetics and functionality while maximising space productivity and supporting brand initiatives.
• Understand changes to business to work in developing and implementing a strategy to optimise space productivity and accommodate new growth categories in line with the company strategy.

People & Leadership:

• Take full responsibility for the outcomes of the VM function, ensuring it aligns with the broader business strategy and delivers on key objectives.
• Embrace uncertainty and change while facilitating and enabling strategic change with clarity, empathy and optimism.
• Collaborate across group, building team cohesion and connection, to inspire and bring our House of Brands strategy to life.
• Create & foster an inclusive environment where all team members can thrive and feel included, respected and safe. Set clear expectations of behaviour and hold self and others accountable.
• Develop a performance culture based on continuous improvement, ongoing training, and consistent and constructive feedback, ensuring the team is equipped to meet evolving business needs and VM best practices.

Key Capabilities

• Relevant VM degree / course.
• Strong industry experience – a keen aesthetic and affinity with brand essential.
• Proven track record in senior leader role, management experience and ability to lead and motivate large teams.
• Extensive experience in visual merchandising with a keen eye for aesthetics and a deep affinity for brand alignment and representation.
• Proven ability to nurture and build brand value through strategic visual merchandising practices, enhancing brand identity and market presence.
• Proficiency in presenting concepts visually through sketching, mock-ups, and storyboards to communicate ideas clearly and effectively.
• Expertise in using design software such as Adobe Illustrator and Photoshop, along with strong proficiency in Microsoft Office applications.
• Experience in fashion retailing with a strong understanding of current trends in store design and fashion.
• Strong analytical skills to assess performance, identify issues, and develop effective solutions to improve visual merchandising outcomes.

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands.
• Seasonal clothing allowance.
• An additional day of leave for your birthday.
• An Industry leading Parental Leave Program.
• Flexible working arrangements to support work/life balance.
• Annual learning calendar to support the ongoing development of our team.
• Support community partnerships across our Corporate Social Responsibility Program.
• We are committed to operating ethically, sustainably, and responsibly.

About CRG

Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.

Witchery is an aspirational Australian women’s fashion brand that unites a love of design with a contemporary view on sophisticated style. We’re a source of inspiration as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. Ahead of the fashion curve, we design a curated wardrobe for all occasions.

We are the Style Authority. We are Witchery.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Advertised: 06 Feb 2025 AUS Eastern Daylight Time
Applications close: 28 Mar 2025 AUS Eastern Daylight Time