Head of Visual Merchandising — Hybrid, AI-Driven, Multi-Store

T2 Tea; Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

50% tea discount

Recognition via Moment Makers program

Volunteer leave day

Flexible working arrangements

Employee Assistance Program (EAP)

Job summary

T2 Tea is seeking a Head of Visual Merchandising to lead the VM strategy and elevate the customer experience across T2 stores, concessions and partner spaces in Australia. You will set standards, drive bold, sensory-rich displays and manage the VM budget while coaching a team and collaborating with store design and project teams.

You will read trade and traffic data to inform investments, pilot experiential concepts, and use AI tools to optimize layouts, with a passion for tea and premium

Qualifications

• Significant senior visual merchandising experience owning strategy, standards and budget for a function across multiple sites.
• Commercially confident with ability to read trade, traffic and conversion data to defend investments.
• Experience delivering VM for new stores, refits and concessions with cross-team collaboration.
• Experience designing and measuring experiential or sensory retail concepts and piloting before scaling.
• Active experience with AI/automation to lift productivity and sharpen analysis.
• Led a small team and coached colleagues, with ability to present to executives.
• Genuine interest in tea, brewing and premium customer experience across seasonal ranges.

Responsibilities

• Own the visual merchandising strategy, standards, and budget across the network.
• Direct campaigns in-store from concept to post-launch review for high-conversion results.
• Deliver VM for new stores, refits, concessions and emerging formats.
• Build a multi-sensory store experience (scent, taste, touch, sight) and pilot before network rollout.
• Manage VM operating budget and coordinate print, prop, and fixture suppliers.
• Leverage AI-supported planogramming and digital tools to sharpen decisions and reduce manual effort.

Skills

Senior VM experience

Commercial analytics

Store design collaboration

AI/automation familiarity

Team leadership

Executive presentations

Tea enthusiast

Tools

Planogramming tools

Job description

Looking for a role that fills your cup? Good news, T2 Tea is looking for a Head of Visual Merchandising to join its passionate team. If you are collaborative, you'll thrive in an environment where creativity and purpose come together, teams are empowered, and the T2 experience is shaped across every touchpoint.

About Us

We're T2, a tea brand known for its delicious tea made with premium, sustainable ingredients. Every day, we love to excite our customers by inviting them into our world of tea, online and in our retail stores across Australia and New Zealand.

Like our teas, our people are unique and diverse. We believe every team member brings different experience and skills to each role which is invaluable to T2. In return we provide training, incentives and encourage an inclusive culture through our policies and initiatives.

Today, we're part of LIPTON Teas and Infusions, the world's largest tea business. For our team, this connection opens opportunities to build global relationships, expand your career globally and participate in global programs and industry-leading initiatives.

Reporting to the Director of Retail and Wholesale, the Head of Visual Merchandising owns how T2 shows up in every store, concession and partner space we occupy. From flagship windows to feature tables, you'll set the strategy, hold the standard and make sure every space tells a clear, unmistakably T2 story, while carrying a real commercial target alongside the creative one.

You'll bring bold creative instinct and sharp commercial judgement in equal measure, reading trade, traffic and conversion data as fluently as you read a floor plan. This role is as much about building the next chapter of the T2 store experience, think scent, taste, touch and in-store theatre, as it is about protecting the standard we're judged on today. You'll lead a small team, coach a much bigger one across the network, and put AI and automation to work so more of your time goes into craft, not admin.

Key responsibilities

• Owning the visual merchandising strategy, and resetting and holding the core standards it rests on, covering hardware, signage, fixtures and sensory baselines, before any innovation layer goes on top
• Directing every campaign in store from concept to post-launch review, building high-conversion windows that stop foot traffic
• Delivering visual merchandising for new stores, refits, concessions and emerging formats including Brew Bar and Blend Bar
• Building a multi-sensory store experience, covering scent, taste, touch and sight, piloted and measured before it earns a network rollout
• Owning the VM operating budget, and appointing, negotiating and managing print, prop and fixture suppliers
• Using AI-supported planogramming, space optimisation and digital tools to sharpen decisions and cut manual effort across briefing, kit production and reporting

About you

• Significant senior visual merchandising experience in a multi-site retail network, owning strategy, standards and budget for a function, and translating it into consistent execution across a dispersed network
• Commercial confidence: able to read trade, traffic and conversion data, size an opportunity and defend an investment decision with numbers
• Experience delivering visual merchandising for new stores, refits and concessions, working alongside store design and project teams
• Experience designing & measuring experiential or sensory retail concepts, with the discipline to pilot before scaling
• A genuine, actively used relationship with AI and automation to lift productivity and sharpen analysis
• Experience leading a small team and coaching people who don't report to you, and confidence presenting to executive stakeholders
• Genuine interest in tea, brewing and premium customer experience, with the curiosity to learn a large, seasonal range in depth

Life at T2

• Enjoy a 50% discount to spoil yourself, plus endless cups of tea.
• Get recognition and rewards. T2 celebrates our teams' contributions through our Moment Makers program, featuring exciting prizes.
• Volunteer leave day per year with a purpose aligned organisation.
• Workplace policies with impact: Gender equity policy, Equitable remuneration policy and Flexible working arrangement options
• Employee Assistance Program (EAP).
• T2 Community Crew ensures we celebrate every occasion in the calendar - bringing fun & excitement to life at T2.
• Our head office is located in vibrant Collingwood, conveniently close to a range of great cafés and well-connected public transport options, including both train and tram services. We also offer a hybrid working arrangement.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

No agencies please - we have this one brewing in-house.