Chief, Media Connections & AI Planning

Frucor Suntory; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working

Birthday leave

Parental leave

Volunteer leave

Incentive program

Learning & development

Job summary

Suntory Oceania is seeking a transformational leader to head Media Connections Planning in Sydney, NSW. You will establish a new Centre of Enablement, guiding media, connections planning, digital & AI, and agency ecosystem strategy across Australia and New Zealand.

This role demands turning traditional media planning into a customer-first, digitally led approach grounded in data and insights. You will drive full-funnel strategies, oversee a multi-agency village, and lead a four-person team while

Qualifications

• A strong track record of success across media, marketing, communications in a transforming environment.
• Experience gained across both agency and client-side organisations
• Strong commercial acumen and experience managing substantial media or marketing investments
• Deep knowledge of modern media ecosystems, digital platforms, data-led marketing and agency partnerships
• The ability and confidence to engage and influence across the Marketing team and our Executive Leadership Team to bring them on the journey of new and exciting ways of our brands connecting with consumers

Responsibilities

• Lead the shift from channel-based media planning to holistic digitally led connections planning, grounded in consumer behaviour and moments
• Design and implement full-funnel communications and architectures across paid, owned, earned, retail and experiential touchpoints
• Translate brand and portfolio strategy into high-impact, insight-led media plans that deliver both short-term sales and long-term brand growth
• Drive the adoption of AI-enabled marketing & media
• Continuously optimise media investment using real-time insights and an experimentation culture
• Own and evolve the agency village model (media, creative, digital, CX, PR) to ensure seamless collaboration and output
• Drive agency performance and accountability
• Influence a significant media investment portfolio, ensuring optimal allocation across brands and channels
• Work closely with brand teams to ensure media amplifies distinctive brand assets and creative effectiveness
• Lead and develop a team of four

Skills

Media planning

Agency partnerships

AI in marketing

Data-driven marketing

Team leadership

Job description

Suntory Oceania is seeking a transformational leader to head Media Connections Planning in Sydney, NSW. You will establish a new Centre of Enablement, guiding media, connections planning, digital & AI, and agency ecosystem strategy across Australia and New Zealand.

This role demands turning traditional media planning into a customer-first, digitally led approach grounded in data and insights. You will drive full-funnel strategies, oversee a multi-agency village, and lead a four-person team while