Head of Marketing, Events and Commercial

Tennis Australia; Canberra; On-site; AUD 100,000 - 120,000; Full time

Job summary

An organization promoting sports in Canberra is seeking a Head of Marketing, Events and Commercial. In this pivotal role, you will shape the marketing strategy, oversee communications, and drive commercial initiatives to enhance participation in tennis. The ideal candidate has strategic clarity, enjoys negotiating, and is passionate about sports. This position offers career development opportunities and a supportive work culture.

Benefits

Career development opportunities

Monthly wellbeing activities

Salary packaging and discounts

Qualifications

• Strong negotiation and communication skills to influence various stakeholders.
• Ability to connect people, brands, and communities creatively.
• Willingness to obtain a Police Check and Working with Children Check.

Responsibilities

• Shape and deliver Tennis ACT’s Marketing and Communications Strategy.
• Oversee all communication channels for brand presence.
• Develop and execute a commercial strategy to maximize revenue.
• Plan and deliver standout events showcasing the brand.

Skills

Strategic clarity and creativity

Strong negotiation and communication skills

Understanding of sponsorships

Digital marketing knowledge

Passion for sports

Education

Postgraduate qualification in Marketing, Communications or Sports Management

Job description

About the role

Tennis ACT is seeking a Head of Marketing, Events and Commercial to drive the next chapter of our growth and innovation. In this pivotal role, you’ll lead the creation and delivery of a bold marketing and communications strategy - one that elevates our digital presence, deepens stakeholder connections, and inspires more people across the ACT and region to pick up a racquet.

Your mission: bring energy, creativity, and commercial acumen to help Tennis ACT grow participation, strengthen partnerships, and deliver on our strategic goals.

Key Responsibilities

• Lead with vision: Shape and deliver Tennis ACT’s Marketing and Communications Strategy to boost participation and elevate tennis across the ACT and surrounding region.
• Oversee all communication channels - from digital and social media to traditional media and campaigns - to build a strong, engaging brand presence.
• Drive commercial success: Develop and execute a comprehensive commercial strategy that maximises revenue, partnerships, and sponsorship opportunities.
• Champion major events: Plan, promote and deliver standout events that showcase our brand and provide exceptional experiences for players, fans, and partners alike.
• Deliver premium experiences: Oversee marketing and commercial operations for major events - including ticketing, hospitality, and sponsor activations - ensuring every partnership delivers value and impact.
• Inspire and develop your team: Foster a collaborative, high-performance culture built on open communication, feedback, and continuous learning.

About you

You’re a dynamic and strategic marketing leader who thrives on turning ideas into action and impact. You see opportunities where others see challenges — and you know how to connect people, brands, and communities through creative storytelling and smart commercial thinking.

In this role, your success will come from your ability to:

• Bring strategic clarity and creativity, backed by a postgraduate qualification in Marketing, Communications or Sports Management (desirable).
• Use your strong negotiation and communication skills to influence, inspire, and deliver outstanding outcomes across diverse stakeholder groups.
• Present with confidence - whether in one-on-one conversations or to large audiences.
• Leverage your deep understanding of sponsorships and commercial partnerships across both local and major event settings.
• Stay ahead of trends in the digital marketing landscape, with a knack for using data and digital tools to grow engagement.
• Understand the sports industry from grassroots to high performance, with a genuine passion for helping the game thrive.
• Hold (or be willing to obtain) a current Police Check and Working with Children Check

What’s to love?

• Career development with a range of formal education and on the job training opportunities
• Monthly wellbeing activities and recognition through our Serving Your Success program
• Salary packaging & a range of discounts from our sponsorship partners

To Apply

If you think you’re up to the challenge, we’d love to hear from you! Please submit your resume and cover letter via our online application system. Please note, only applications submitted through our system will be considered.

If you need assistance or adjustments to fully participate in the application process, please contact [e-mail].

Applications close Wednesday 22nd October, however we will be reviewing applications as they are received, therefore this role may close sooner if we find the right candidate.

Tennis ACT is committed to providing a safe environment for all tennis participants, including children and young people. It is essential everyone involved with delivering tennis in Australia understands their responsibility in relation to child-safety.

We believe playing makes life better and we are always on the lookout to talented people to join our team and help us create a playful world through tennis.

Even if we are not currently advertising the position that you are looking for today, we may be tomorrow. There are a number of ways that you can keep up-to-date with new opportunities as they happen.

We encourage you to create a profile and register for our job alerts, as well as follow Tennis Australia on LinkedIn to stay up to date on the latest news and opportunities.