Head of Marketing and Growth

Talent Matters; Sydney; Hybrid; AUD 150,000 - 200,000; Full time

Benefits offered by this job

Hybrid work model

Office in Rhodes (Sydney)

AI-driven growth culture

Job summary

Talent Matters in Rhodes, Sydney is seeking an exceptional Head of Marketing & Growth to own the marketing direction and build a commercially focused, AI-powered growth engine for an established Australian mortgage broker.

This is a strategic, hands-on role working with the CEO and leadership team to shape brand, customer experience, and growth strategy, including AI-driven automation and offshore team management, with a hybrid working model from Rhodes office.

Qualifications

• 8+ years' experience across marketing and growth, including leadership or ownership of a marketing function.
• Strong experience in growth marketing, product marketing and customer lifecycle strategy.
• Proven ability to connect marketing investment and activity to revenue, conversion and commercial outcomes.
• Knowledge of CAC, attribution, analytics, CRM and lifecycle marketing; hands-on with AI/workflow automation.

Responsibilities

• Marketing strategy: Develop and lead the overall marketing and growth strategy, aligned with objectives and targets.
• Commercial growth: Drive customer acquisition, conversion and revenue with CAC focus.
• Customer lifecycle: Manage acquisition, engagement, retention, re-engagement and referrals.
• Data and attribution: Build tracking and reporting to understand drivers of revenue.
• AI and automation: Implement AI-powered workflows to boost efficiency and scale marketing.
• Brand and product alignment: Collaborate with CTO/Head of Product on journeys, pages and AI initiatives.

Skills

Growth marketing

Product marketing

Customer lifecycle

CRM

Analytics

AI workflows

Team leadership

Offshore teams

Job description

• Build the next generation of growth for an established Australian business
• Rhodes based, hybrid, 2 days Work From Home

• Build the next generation of growth for an established Australian business
• Rhodes based, hybrid, 2 days Work From Home
• $150-$200K plus Super plus Bonus

We're looking for an exceptional Head of Marketing & Growth to take ownership of the marketing direction and build a commercially focused, AI-powered growth engine for an established specialist Australian mortgage broker.

This is an opportunity to shape the next chapter as it transitions towards a more product-led, AI-native model. Working closely with the CEO and senior leadership team, you\'ll have genuine influence over the brand, customer experience, marketing strategy and future direction of the business.

This is not a traditional marketing leadership role. We\'re looking for someone who can think strategically, understand the numbers and roll up their sleeves to make things happen.

The opportunity:
You\'ll own how the business attracts, converts and retains customers, with success measured by revenue and settled business rather than simply generating leads.

You\'ll have the opportunity to review and reshape the existing marketing function, lead a small offshore team and introduce smarter ways of working through AI, automation and technology.

Working closely with the CEO, CTO, Head of Product and commercial teams, you\'ll help define the marketing strategy and build the capabilities to deliver it.

Key responsibilities:

• Marketing strategy: Develop and lead the overall marketing and growth strategy, aligned with business objectives, OKRs and commercial targets.
• Commercial growth: Drive customer acquisition, conversion and revenue, with a clear focus on customer acquisition cost (CAC) and settled business.
• Customer lifecycle: Develop strategies across the full customer journey, including acquisition, engagement, retention, re-engagement and referral programs.
• Data and attribution: Build robust tracking, reporting and attribution to understand what is driving customers and revenue.
• AI and automation: Identify, develop and implement AI-powered workflows and automation to improve efficiency, reduce manual processes and scale marketing capability.
• Product and technology: Partner with the CTO and Head of Product on CRM, Marketing Cloud, customer journeys, landing pages and AI-led initiatives.
• Brand and positioning: Help shape the brand, customer value proposition and market positioning for the next stage of the business.
• Team leadership: Assess, develop and restructure the existing marketing team, including an offshore team in Nepal, ensuring the right capabilities and structure are in place.
• Stakeholder collaboration: Work closely with the CEO, senior leadership, product, technology and sales teams to connect marketing activity with business outcomes.

About you:
You\'re an experienced growth or product marketing leader who combines commercial thinking with the ability to execute.

You're comfortable working in a fast-moving environment where priorities evolve, and you enjoy building rather than simply managing an established function.

You'll bring:

• 8+ years\' experience across marketing and growth, including leadership or ownership of a marketing function ideally in mortgages or financial services.
• Strong experience in growth marketing, product marketing and customer lifecycle strategy.
• A proven ability to connect marketing investment and activity to revenue, conversion and commercial outcomes.
• Strong knowledge of customer acquisition cost, attribution, analytics, CRM and lifecycle marketing.
• Practical experience building and implementing AI workflows and automation yourself.
• The ability to work across product, technology, sales and executive stakeholders.
• Experience building, leading or developing teams, ideally across offshore or remote environments.
• A hands-on, entrepreneurial mindset, with the confidence to set strategy and execute when required.

The person we\'re looking for:
You\'re commercially curious, proactive and comfortable challenging the status quo. You enjoy solving problems, testing new ideas and finding better ways to achieve results.

You take ownership, move quickly and aren\'t afraid to get into the detail. You\'re also collaborative, open to feedback and motivated by building something meaningful with a team.

Why join?

• Genuine ownership of the marketing and growth strategy.
• Direct collaboration with the CEO and senior leadership team.
• The opportunity to shape the brand and customer proposition for the next decade.
• The chance to build and develop a marketing function
• An organisation investing heavily in AI, technology and innovation.
• A newly created leadership role with the autonomy to make a real impact.

Location:Rhodes, Sydney, with a hybrid arrangement requiring a minimum of three days per week in the office. Onsite parking available.

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