Head of Clubwide Content & Digital Strategy

Adelaide Football Club; Adelaide; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Crows leave days

Gym and yoga access

Flexible working hours

Professional development

AFL ticket perks

Sponsor discounts

Job summary

Adelaide Football Club is building a central content hub by bringing digital and video teams together into one club-wide function. We seek a leader to shape strategy, operating model and creative standards for how the club tells its stories to members, fans and partners.

Reporting to the Executive General Manager, Media and Communications, you will lead the Digital and Production teams to grow audiences and deliver brand, consumer and commercial outcomes.

Qualifications

• Senior-level experience leading digital/video content teams.
• Strong track record in sports media or a related field.
• Ability to translate audience insights into content strategy.
• Experience delivering content across multiple formats and platforms.
• Proven leadership and performance management skills.

Responsibilities

• Develop and implement club-wide content strategy aligned with brand and audience growth.
• Set standards and performance metrics across digital, social, video, photography, and multimedia.
• Lead and mentor Digital and Production teams to tell engaging stories.
• Drive storytelling across owned, earned and commercial channels with cohesive brand presence.
• Oversee creative and audio-visual delivery for club events across platforms.
• Coordinate content needs across Football, Commercial, Consumer, Community, Marketing and Communications.
• Research, evaluate and adopt emerging technologies, including AI, to improve delivery.
• Use audience data to evaluate content and inform priorities.
• Own and manage the consolidated Digital and Production budget.

Skills

Strategic leadership

Digital content strategy

Audience insights

Data-informed decision making

People leadership

Communication

Education

Tertiary qualification in media/communications

Tools

Video editing software

Analytics tools

CMS/Video CMS

AI-assisted content tools

Job description

Adelaide Football Club is building a central content hub by bringing digital and video teams together into one club-wide function. We seek a leader to shape strategy, operating model and creative standards for how the club tells its stories to members, fans and partners.

Reporting to the Executive General Manager, Media and Communications, you will lead the Digital and Production teams to grow audiences and deliver brand, consumer and commercial outcomes.