Growth Marketing Specialist

BOODY AUSTRALIA PTY LIMITED; Sydney; On-site; AUD 105,000 - 145,000; Full time

Job summary

Boody is looking for a Growth Marketing Specialist to own the lifecycle program end to end across APAC, NAM, and EMEA. You’ll drive CRM, loyalty, and acquisition strategies in a cross-functional team to grow CLV and overall performance.

You’ll analyze customer data, implement automated journeys, optimise campaigns, and collaborate with Brand, Product and Digital teams to ensure messaging is timely, relevant and revenue-driven.

Qualifications

• 3+ years' experience in lifecycle marketing, CRM, ideally within a D2C retail based company.
• Bachelor's degree in marketing, business, or related field.
• Confident using technology, with proficiency in marketing automation tools and familiarity with analytics platforms.
• Experience with Klaviyo, Yotpo and Shopify.
• Results-driven and commercially minded.
• Strong attention to detail.
• Highly analytical and data-driven with the ability to hypothesise and implement A/B tests and interpret results.
• Familiarity with loyalty program mechanics and lifecycle monetisation strategies.
• Strong local and international market knowledge of the fashion and apparel industry, including competitors, customer expectations, and eCommerce user experience.
• Excellent written and verbal communication skills.
• Highly collaborative with the ability to work cross‑functionally with multiple teams.
• Thrives in a fast‑paced environment, excited by creative problem‑solving and innovation.

Responsibilities

• Developing and executing lifecycle marketing campaigns across Email, SMS, Loyalty and other channels.
• Plan, schedule, QA, and deploy CRM campaigns including segmentation and targeting.
• Manage and optimise automated customer journeys (welcome, post-purchase, cart abandonment).
• Drive Loyalty program growth and collaboration with Brand on initiatives.
• Support relationships with external agencies for third party health checks and audits.
• Collaborate with Product and Digital teams to ensure data-informed initiatives across winback flows.
• Continuously testing and optimising campaigns with A/B tests and analysing learnings.
• Track and report lifecycle KPIs (open rate, CTR, revenue, retention) and translate into strategy.

Skills

Lifecycle marketing

CRM

Analytics

A/B testing

Cross-functional

Communication

Education

Bachelor's degree in marketing or related field

Tools

Klaviyo

Yotpo

Shopify

Job description

Surry Hills, New South Wales 2010, Australia

Full-time Permanent Mid-level

Description

Boody is looking for a new Growth Marketing Specialist!

The Growth Marketing Specialist owns Boody's lifecycle program end to end (Email, SMS, Loyalty), while playing a broader role across acquisition, trade, and reporting to drive sustainable growth across APAC, NAM, and UKEU. You'll support the commercial and merchandising initiatives that feed into the GTM calendar, helping bring trade offers and product moments to life across digital channels.

This role sits right at the intersection we care about most: acquisition and retention working as one system, not two separate jobs. You'll analyse customer data to understand where we have a right to win and how customers actually enter and move through the Boody journey, then use that to guide, educate, and inspire them at every stage, shaping how they experience the brand and the value we offer. This role has the exciting opportunity to collaborate cross-functionally to execute trade initiatives aligned with Boody's customer-first ethos, help shape lifecycle strategy, and keep messaging sharp, timely, and performance-driven, always judged against the same long-term measure the team works to: CLV.

What is this role all about?

CRM & Lifecycle:

• Developing and executing lifecycle marketing campaigns that engage, educate and retain customers across all direct channels (Email, SMS, Loyalty and any future channels), ensuring alignment with the marketing calendar.
• Plan, schedule, QA, and deploy all CRM campaigns including all segmentation and targeting, ensuring alignment with product launches, promotions, and seasonal campaigns.
• Manage and optimise automated customer journeys (e.g. welcome, post-purchase, cart abandonment), including contributing ideas for "Value Add" promotions to increase CRM contributed revenue and channel engagement.
• Drive Loyalty program growth (signups, tier engagement, revenue contribution), working with Brand on initiatives to support performance.
• Support relationships with external agencies for third party health checks and audits, helping to ensure best practice is maintained across CRM activity.
• Work collaboratively with Product and Digital teams to ensure Search and Merch platform data is informing product affinity initiatives across winback flows.
• Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving, this includes driving all learnings and insights on what is, and is not being clicked on in SMS and Emails to drive continuous creative learnings for the broader team to improve CTR.
• Track and report on lifecycle KPIs (open rate, CTR, revenue contribution, database growth, retention rate) and translate into strategy recommendations.

Acquisition, Trade & Growth:

• Manage the Boody channel planner, keeping trade offers, product launches and business priorities visible and up to date across key digital channels and regions.
• Support delivery of the GTM/trade calendar, ensuring CRM and lifecycle activity is tightly aligned with paid, product launches and seasonal trade moments across all regions.
• Support day-to-day coordination with agency partners on paid media briefing including Paid Social, Paid Search and Affiliates.
• Develop a working understanding of customer acquisition data and LTV by entry point, contributing insight to acquisition and retention strategy alike.
• Support product launch amplification across channels, helping build the workflow from Brand/Product assets through to CRM and paid activation.
• Conduct regular competitor and market analysis to bring fresh growth ideas to the team.
• Collaborate cross-functionally with Brand, Product and the Digital & Ecommerce Specialist to ensure customer personas, content and site experience stay aligned with lifecycle and acquisition insight.
• Proactively raise ideas and opportunities that position Boody for growth, bringing a can-do, test-and-learn attitude.
• 3+ years' experience in lifecycle marketing, CRM, ideally within a D2C retail based company.
• Bachelor's degree in marketing, business, or related field.
• Confident using technology, with proficiency in marketing automation tools and familiarity with analytics platforms
• Experience with Klaviyo, Yotpo and Shopify
• Results-driven and commercially minded.
• Strong attention to detail.
• Highly analytical and data-driven with the ability to hypothesise and implement A/B tests and interpret results.
• Familiarity with loyalty program mechanics and lifecycle monetisation strategies.
• Strong local and international market knowledge of the fashion and apparel industry, including competitors, customer expectations, and eCommerce user experience.
• Excellent written and verbal communication skills.
• Highly collaborative with the ability to work cross‑functionally with multiple teams.
• Thrives in a fast‑paced environment, excited by creative problem‑solving and innovation.

Why choose Boody?

Join the team to drive our vision of setting a new standard for how great products feel and how great brands behave. At Boody, you can expect:

• A great office location on Crown Street, Surry Hills.
• The opportunity to do meaningful, purpose‑driven work for a B‑Corp organisation.
• The opportunity to grow your career with an awesome group of people.
• A generous product allowance and team discount program (never be short on undies again!).

Company Overview

Boody is Australia and New Zealand’s first B Corp-certified underwear brand, loved globally and sold in over 15 countries. Our ambition? To be the most loved sustainable underwear brand globally.