Global Marketing & Content Manager

Love To Dream; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Mentorship

Hands-on learning

Hybrid work

Leadership academy

Great Place to Work

Job summary

Love to Dream is seeking a hands-on Marketing role based in Sydney, reporting to the Head of Brand & Communications. You will drive our global content engine across social channels, lead go-to-market planning for product launches, and run photoshoots that fuel content worldwide.

The role blends creativity with strategy in a fast-growing international brand. Responsibilities include leading campaigns, creating briefs for design, partnering with media agencies, and ensuring brand consistency

Qualifications

• 5+ years of marketing experience, ideally D2C with USA experience.

Responsibilities

• Generate compelling social-led campaign concepts across seasonal, promotional, and always-on activity.
• Write briefs for in-house design and see assets through to final quality.
• Partner with media agencies to align creative with media strategy and optimise assets.
• Analyse performance results and translate insights into sharper creative and media recommendations.
• Lead go-to-market plans for new campaigns and product launches and manage the marketing calendar.
• Champion global brand consistency and arm partners with guidelines, tools, and assets.
• Lead photoshoots end-to-end, from concept to on-set direction and post-production.

Skills

Marketing experience

Content creation

Photoshoot leadership

Project management

Agency collaboration

Job description

Reporting to the Head of Brand & Communications, this is a hands‑on marketing role at the heart of Love to Dream's global content engine. It's a brilliant opportunity to join a rapidly growing brand on an exciting global trajectory, expanding across the US, UK, AU, and other high growth markets. You'll bring our marketing activity to life across social channels and beyond, lead go‑to‑market planning for new product launches and run the photoshoots that fuel our content worldwide. You're someone who thrives on turning ideas into brilliantly executed reality. It's an agile, collaborative environment that rewards curiosity and a hunger to learn… with strong scope to grow as the role and the brand grow globally.

Responsibilities

Campaigns & Planning:

• Generate compelling, social lead campaign concepts across seasonal, promotional, and always‑on activity, with performance in mind from the first idea.
• Write sharp, actionable briefs for our in‑house design team and see them through to final, high‑quality assets.
• Partner with media agencies to align creative to media strategy, ensuring every asset is built and optimised for where it will run.
• Analyse performance media results and turn insights into sharper creative and media recommendations – iterating fast.
• Driving cohesive integrated marketing plans by leading go‑to‑market processes for new campaigns & product launches.
• Own the marketing calendar, working closely with stakeholders from product to ecommerce.

Brand and Market Support:

• Champion global brand consistency, arming wholesalers, distributors, regional teams and other channel partners with guidelines, tools, and best performing assets.
• Marketing support for consumer and trade show activations.
• Support Amazon content development/feedback with agencies.
• Work closely with local marketing and sales teams across our key markets to ensure brand consistency and efficient execution of global initiatives.
• Act as the go‑to global partner for regional teams, prioritising requests and tailoring support to local market needs.
• Share learnings, tools, and best‑performing assets across markets to avoid duplication and lift overall marketing efficiency.
• Manage partnerships with charities and other affiliations, ensuring contractual commitments are met and assessing future opportunities based on strategic fit and commercial return.

Photoshoots & Content:

• Lead photoshoots end‑to‑end from concepting, mood‑boards, casting/location and shot lists …to on‑set direction, and post‑production.
• Building and maintaining a scalable, high‑quality asset library that regional teams can pull from for local execution.

About You

• 5 years + marketing experience, ideally D2C (USA experience favourable).
• Hands‑on experience crafting content and campaigns built for social and digital platforms from the ground up.
• Confident in leading photoshoots end‑to‑end, from concepting to final assets.
• Highly organised, with the discipline to juggle multiple campaigns, launches, and deadlines.
• Confident briefing designers and working with media agencies to get the best creative and media outcome.
• Thrives across multiple global markets and time zones, balancing local nuance with global consistency.
• Curious and hungry to learn, staying on top of new tools, trends, and ways of working, and flexible enough to adapt as priorities shift.
• A collaborative mindset and openness to feedback.

Must be

• Based in Sydney and able to travel to Zetland 3 days per week

Our Mission & Values

At Love to Dream™, we believe today's little dreamers are the shapers of tomorrow. We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time. Our core values inspire each of us every day:

• Dare to Dream
• Lead with Love
• Inspired by Families
• Made with Love

What's in it for you?

We believe diversity of thought fuels innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.

Love to Dream offers

• Start Your Career Right: Join a rapidly growing business with real mentorship and hands‑on learning from day one
• Opportunity: Work with a market leader in infant sleep solutions
• Innovative Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box and contribute ideas
• Wellness & Work‑Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiatives
• Develop Professionally: Structured learning, mentorship and growth opportunities through our in‑house leadership academy

Location

Work from our Zetland/Green Square location, with subsidised on‑site parking.

• PE backed and rapidly expanding as a category disruptor for 15 years
• A supportive, mentorship‑rich environment where you'll learn from senior designers and marketers daily
• A company recognised as a Great Place to Work®, with a values‑led culture and charitable partners in all major markets
• Generous benefits, flexibility (hybrid), and the chance to grow through Love to Dream's in‑house leadership academy

About Love to Dream

Born in 2009, Love to Dream was famously dreamed up by mum entrepreneur Hana‑Lia Krawchuk and now it's the Aussie success story loved by millions of families worldwide.

Recognised for its award‑winning, patented Swaddle Up™, today the ever‑expanding range delivers a full sleep ecosystem for babies through to children up to 8 years old. Renowned for trusted designs, amazing product quality, comfort and longevity, Love to Dream™ is described as a game‑changer for parents – helping little ones and their families sleep like a baby.

Love to Dream is a high growth international business with private equity funding and an aggressive expansion plan – there's never been a better time to join one of Australia's fastest growing exports and start building your design career.

Certified as a Great Place to Work® in Australia, Love to Dream is a values‑led organisation with charitable partners in each major market and a dedicated leadership program investing in the development of talent.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.