Growth Marketing Specialist

V-DAQ; Coniston; On-site; AUD 90,000 - 135,000; Full time

Job summary

V-DAQ is seeking a Growth Marketing Specialist to turn strategy into measurable growth across search, AI-powered discovery and multiple channels. You’ll own campaigns, experiments and day-to-day execution, working closely with Marketing and RevOps to drive better business outcomes.

You’ll build and optimise campaigns across email, Google, LinkedIn, and other digital channels, using HubSpot and analytics to segment audiences, nurture leads and improve conversion rates.

Qualifications

• Hands-on growth marketer with focus on measurability and outcomes.
• Experience with core growth toolkit: HubSpot, paid media, analytics, SEO, AEO, website optimization and conversion.
• Ability to turn strategy into campaigns and experiments with data-driven decisions.

Responsibilities

• Campaigns & paid media: Build, launch and optimise across email, Google, LinkedIn and other channels.
• Website, SEO, AEO & conversion: Improve discovery and surface content, optimize landing pages and user journeys.
• Performance & optimisation: Track funnel performance and decide what to test next.
• Marketing technology & AI: Explore tools, automation, AI and agentic workflows.
• HubSpot & nurture: Manage campaigns, segmentation, workflows, landing pages and lead capture in HubSpot.

Skills

Growth mindset

HubSpot

Analytics

SEO

AEO

Conversion testing

Tools

HubSpot

Job description

Go hard on the tools, experiment with what's new, and turn strong marketing campaigns into measurable growth. This is a role for someone who wants to build, measure, learn and iterate constantly, using technology, data and curiosity to keep finding a better result.

What We’re Looking For

You're a growth-minded marketer who is confident being hands-on and accountable for results.

About V-DAQ

V-DAQ is an Australian fleet technology company helping transport operators run safer, smarter and more connected fleets.

Founded in Wollongong in 2017, we've grown from simplifying regulatory telematics into a broader fleet technology business, bringing vehicles, assets, video, mass and operational data together in one connected platform.

We're continuing to grow, expanding our technology and reaching new parts of the transport industry. We're looking for a Growth Marketing Specialist to help turn that opportunity into measurable results.

The opportunity

This is a hands-on growth marketing role for someone who knows the tools, understands the numbers and enjoys turning strategy into action.

You'll take campaign and growth strategies and turn them into results across search engines (SEO), answer engines (AEO), and many organic and paid channels.

You'll work closely with Marketing and RevOps. The Marketing Manager sets the broader marketing direction, while you'll help shape the growth approach and own how our marketing tools and channels are used to deliver it.

You'll be technically curious and constantly looking for the next improvement, whether that’s a new tool, AI capability, automation or campaign idea. Build, launch, measure, learn, improve and go again, with the numbers telling you what to do next.

What You’ll Be Doing

Your focus will be on turning marketing strategy into measurable growth:

• Campaigns & paid media: Build, launch and optimise campaigns across email, Google, LinkedIn and other digital channels, continually testing what drives better results.
• Website, SEO, AEO & conversion: Improve how people find V-DAQ across traditional search and answer engines, and what happens when they get there. Build traction in AI-powered discovery by improving how our content, expertise and products are understood, surfaced and referenced, alongside landing page optimisation, user journeys and conversion testing.
• Performance & optimisation: Track performance across the funnel, understand what is and isn’t working, and use the results to decide what to test and improve next.
• Marketing technology & AI: Explore new tools, automation, AI and agentic workflows, and put the useful ones into practice.
• HubSpot & nurture: Own the hands-on marketing implementation across HubSpot, including campaigns, segmentation, workflows, nurture, landing pages, lead capture and automation.

You’ll bring

• An understanding of how search and discovery are changing, with the curiosity to test how brands build visibility and authority across AI and answer engines as well as traditional search.
• Hands-on experience with the core growth marketing toolkit, including HubSpot or similar marketing automation, paid media, analytics, SEO, AEO, website optimisation and conversion.
• Experience taking a strategy or objective and turning it into campaigns, experiments and day-to-day execution.
• Strong commercial and analytical thinking. You use data to prioritise opportunities and understand that the goal isn’t more activity, it’s better business outcomes.
• Technical confidence and curiosity. You enjoy learning new tools, working out how things connect and finding smarter ways to get things done.
• A hands-on implementation mindset. You enjoy getting into the tools, building, launching and seeing what happens.
• A results-driven approach. You want to understand what moved, why it moved and what to test or improve next.

Bonus points

Experience in B2B technology, SaaS or another complex sales environment is valuable, along with lead nurture, attribution, AI, automation or working alongside RevOps.

Why V-DAQ?

• You'll be joining V-DAQ at an exciting stage of growth, with new products, new market opportunities and plenty of scope to make an impact.
• You won’t inherit a fixed playbook. You'll have strong marketing direction, an evolving technology stack and the freedom to test new approaches, push the tools and see the impact of your work.
• If you get excited by a new tool, like seeing the numbers move, and naturally think "what should I test next?", we'd love to hear from you.