Growth Marketing Lead: New Developments

BaptistCare; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Tax-free salary packaging up to $18,

Discounted gym memberships

Novated car leasing

Study assistance

Job summary

BaptistCare is seeking an experienced Marketing Manager - New Developments & Growth to lead the marketing strategy, positioning and launch of new retirement living and aged care communities across Australia.

Reporting to the Head of Marketing, you will drive integrated project marketing strategies, oversee multi-channel campaigns, and collaborate with Property, Development, Project Sales and Operations to bring developments to market, nurture enquiries and support occupancy targets.

Qualifications

• Proven success marketing new developments and large-scale development projects within retirement living, seniors living, aged care, residential property or a comparable sector
• Experience developing integrated campaigns that drive enquiries and support sales conversion
• Experience across paid media, digital marketing, content, CRM, marketing automation and lead nurture programs
• Experience influencing stakeholders across complex, multi-disciplinary projects
• Budget management and agency leadership experience

Responsibilities

• Develop and execute integrated project marketing strategies
• Drive enquiry generation, lead nurturing and occupancy outcomes
• Lead multi channel campaigns across digital, CRM, content, media and events
• Partner with development and sales teams on go-to-market strategies
• Manage agencies, suppliers and project marketing budgets
• Monitor campaign performance and deliver commercial insights
• Influence senior stakeholders across complex, cross functional projects
• Lead multiple concurrent development projects at varying stages of delivery

Skills

Strategic thinking

Brand management

Campaign management

Stakeholder management

Budget management

Marketing analytics

Multi-channel marketing

Tools

CRM

Marketing automation

Job description

BaptistCare is seeking an experienced Marketing Manager - New Developments & Growth to lead the marketing strategy, positioning and launch of new retirement living and aged care communities across Australia.

Reporting to the Head of Marketing, you will drive integrated project marketing strategies, oversee multi-channel campaigns, and collaborate with Property, Development, Project Sales and Operations to bring developments to market, nurture enquiries and support occupancy targets.