Growth-Driven Social Media Manager

Active Transition Training; City of Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Active Transition Training in Melbourne is seeking a creative, commercially focused social media marketing manager to grow our digital presence across multiple brands. This role goes beyond posting; it drives brand-building, audience growth and lead generation.

You will own social media strategy, content planning, campaign execution, paid advertising, community engagement and performance reporting while collaborating with in-house teams to deliver high-quality content.

Qualifications

• Proven experience in social media marketing or a similar role.
• Strong understanding of Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Experience managing paid social advertising campaigns.
• Strong copywriting and storytelling skills.
• Understanding of lead-generation funnels and digital journeys.
• Experience with content creation and short-form video.
• Strong analytics and campaign reporting knowledge.
• Ability to manage multiple brands, campaigns and priorities.
• Excellent communication, organisation and project-management skills.
• Commercial mindset with a focus on measurable results.

Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Manage platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Create monthly and quarterly content and campaign calendars.
• Maintain consistent brand positioning, messaging and visual standards.
• Develop engaging content including posts, reels, short-form videos, stories, carousels and promotional campaigns.
• Write compelling captions, advertising copy and calls-to-action.
• Work with photographers, videographers, designers and internal teams to produce high-quality content.
• Develop social media campaigns designed to generate qualified leads and enquiries.
• Plan, launch and optimise paid campaigns across platforms such as Meta Ads and LinkedIn Ads.
• Monitor comments, messages, reviews and audience engagement and respond professionally and promptly to online enquiries.

Skills

Social media marketing

Paid social advertising

Copywriting

Lead generation funnels

Short-form video

Analytics & reporting

Multi-brand mgmt

Communication & organization

Brand positioning

Commercial mindset

Job description

Active Transition Training in Melbourne is seeking a creative, commercially focused social media marketing manager to grow our digital presence across multiple brands. This role goes beyond posting; it drives brand-building, audience growth and lead generation.

You will own social media strategy, content planning, campaign execution, paid advertising, community engagement and performance reporting while collaborating with in-house teams to deliver high-quality content.