Growth & Digital Marketing Lead — App & Delivery

Taco Bell Australia; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible remote work

Bonus program

Home office allowance

Recharge days

Employee benefits

Learning & development

Job summary

Taco Bell Australia is seeking a Digital, Media & Growth Manager to drive traffic, conversion and digital sales across Australia. You’ll own growth across paid media, performance marketing, app growth, CRM, and digital commerce, including the upcoming owned delivery platform.

The role includes steering the app launch, delivery marketing, and channel planning, with flexible remote work and some travel. Based in Australia, you’ll collaborate with the Head of Marketing and external agencies to turn

Qualifications

• Strong experience across digital marketing, paid media, performance marketing, ecommerce, CRM, app marketing or digital commerce.
• Proven experience leading paid media strategy and optimisation through agency partners.
• Strong commercial acumen, connecting marketing activity to customer behaviour, sales, conversion and ROI.
• Confidence using data and insights to identify opportunities and optimise performance.
• Strong project management and stakeholder skills across agencies, partners and cross-functional teams.
• Clear communication skills and the ability to turn digital complexity into straightforward business recommendations.
• A relevant tertiary qualification or equivalent professional experience.

Responsibilities

• Develop and execute the digital marketing roadmap across paid and owned channels.
• Lead the marketing workstream for the new app launch, from acquisition to onboarding and lifecycle.
• Own customer journeys across app, website, CRM, email and push, optimizing acquisition and retention.
• Lead paid media strategy, planning and optimisation with the Head of Marketing and agency partners.
• Translate priorities into channel plans, budgets and test-and-learn activity.
• Track performance across app, CRM, paid media, digital, and delivery channels.

Skills

Digital marketing

Paid media

Performance marketing

Ecommerce

CRM

App marketing

Digital commerce

Education

Tertiary qualification

Job description

Taco Bell Australia is seeking a Digital, Media & Growth Manager to drive traffic, conversion and digital sales across Australia. You’ll own growth across paid media, performance marketing, app growth, CRM, and digital commerce, including the upcoming owned delivery platform.

The role includes steering the app launch, delivery marketing, and channel planning, with flexible remote work and some travel. Based in Australia, you’ll collaborate with the Head of Marketing and external agencies to turn