Graduate Marketing Rotations: Campaigns, Data & GenAI

Uc Bcf; Melbourne; Hybrid; AUD 60,000 - 70,000; Full time

Job summary

NAB invites graduates to join the Group Marketing stream in Melbourne as part of the 2028 NAB Graduate Program. You’ll gain hands-on experience on real campaigns, receive structured training and mentoring, and connect with marketing leaders across NAB to shape customer moments.

You’ll graduate into a role that spans creativity, media strategy and delivery, with opportunities to work on sponsorships, data-informed improvements and GenAI-powered content creation.

Qualifications

• Be an Australian or New Zealand citizen or Australian permanent resident at time of applying.
• Have completed an undergraduate or postgraduate degree in the past three years (2025, 2026 or 2027) or be due to complete it by the commencement of the program.

Responsibilities

• Work on real marketing campaigns from briefing through to launch and optimisation.
• Build creative capability, from ideation to content development.
• Learn how media strategies drive reach, engagement and growth.
• Use data and insights to improve performance and personalise customer experiences.
• Support major sponsorship programs, including customer activations and partnerships.
• Experiment with GenAI-powered tools to support content creation and problem-solving.
• Partner with leading creative, media, content and research agencies.
• Contribute to cross-functional squads and agile delivery environments.
• Build relationships across NAB and learn from experienced marketing professionals.

Education

Undergraduate or postgraduate degree completed within the last 3 years

Job description

NAB invites graduates to join the Group Marketing stream in Melbourne as part of the 2028 NAB Graduate Program. You’ll gain hands-on experience on real campaigns, receive structured training and mentoring, and connect with marketing leaders across NAB to shape customer moments.

You’ll graduate into a role that spans creativity, media strategy and delivery, with opportunities to work on sponsorships, data-informed improvements and GenAI-powered content creation.