Global Product Marketing Lead/ Manager

Ignition; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Job summary

Ignition is seeking a global Product Marketing Lead/Manager to position our platform as a category leader and drive product awareness across core markets. You will collaborate with product, partnerships, sales and marketing to shape messaging and GTM strategies for new products, features and verticals, empowering regional teams and accelerating customer growth.

You’ll champion the voice of customers in development and marketing, crafting compelling value propositions and clear positioning that

Qualifications

• 5 years product marketing experience in a fast-paced B2B SaaS or tech company.
• Experience working in the accounting or professional services software industry is preferred, but not essential.
• Proficiency in using marketing tech, ideally Hubspot and Asana and experienced in leveraging AI tools to speed GTM initiatives.
• Growth mindset - you love a good challenge and is a builder at heart.
• Customer empathy - you love to walk in our customers’ shoes and your approach is informed by a deep understanding of their needs and pain points.
• Storyteller - you know how to distill the complex into the simple and write compelling messaging and copy.
• Stakeholder management - you’re a maestro when it comes to working collaboratively with sales, marketing, customer experience and product teams to rally people around key GTM initiatives.
• Data-driven - you’re as comfortable diving into a spreadsheet or report or using AI tools to dig into what the data is telling you as you are sifting through qualitative customer feedback or recordings to identify nuggets of gold.

Responsibilities

• Track market and competitor insights to identify problems and value propositions.
• Conduct customer research, create buyer personas, champion voice of customer in product, sales and marketing.
• Develop value propositions, positioning and messaging for target audiences.
• Create product marketing collateral: web pages, sheets, blogs, webinars, videos, decks, case studies.
• Lead GTM strategies and campaigns for new product launches, features and verticals.
• Equip regional sales teams with battlecards and sales enablement materials.
• Drive product adoption through integrated campaigns with marketing and CX.

Skills

Product marketing

B2B SaaS

Growth mindset

Customer empathy

Storytelling

Stakeholder management

Data-driven

Marketing tech

Tools

HubSpot

Asana

AI tools

Job description

Who We Are

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.

Who We Are

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.

Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.

To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Where And How We Work

We are open to candidates based in Sydney with full Australian work rights. We operate in a hybrid model, giving you flexibility to work from home, a shared workspace, or a combination of both. This role will be a key member of the global marketing team working collaboratively with our regional teams based in Australia, Canada, and the US.

About The Role

Reporting to the Global Head of Product Marketing, the Product Marketing Lead/ Manager Lead is a global role focused on positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets.

As a global product marketer, you’ll partner closely with our product and partnerships teams to help drive our product’s success. Ignition is truly category defining in the professional services industry, so you’ll get to help shape how we position the platform as it evolves.

You’ll help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features and industry verticals, and ensure that we’re helping customers get the most value out of Ignition. You’re the glue that helps bring marketing, CX, sales, partnerships and product together to drive commercial success for strategic product initiatives.

You’ll also be a key enabler of sales and marketing success by equipping teams with the customer and competitor insights, messaging and playbooks they need to help drive adoption of the Ignition platform with our target customer personas in key markets.

What Your Day To Day Will Look Like

• Market and competitor insights: Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions
• Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing
• Product positioning and messaging: Develop compelling value propositions, positioning and messaging to make the complex simple, and continually test and validate to ensure it resonates with our target audience
• Product marketing collateral: Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, case studies and more
• Product GTM: Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion. You’ll be the ‘conductor of the orchestra’ for strategic and major product initiatives, from helping equip sales enablement to train and empower sales to sell the product, marketing to promote the product, and CX to onboard customers. You’ll also influence product packaging and pricing to help unlock growth
• Sales enablement: Engage regularly with our regional sales teams to understand why prospects do or don’t convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform
• Product adoption: Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns

What You Need To Succeed

• 5 years product marketing experience in a fast-paced B2B SaaS or established tech company, you know what it takes to bring new products or features to market to drive new customer growth and engage existing customers
• Experience working in the accounting or professional services software industry is preferred, but not essential
• Proficiency in using marketing tech, ideally Hubspot and Asana and experienced in leveraging AI tools to speed GTM initiatives
• Growth mindset - you love a good challenge and is a builder at heart. You proactively look at ways we can improve or do things differently and think outside of the box for ways to leverage AI tools more effectively within your own role and across areas where those tools can educate, inform and assist the rest of the marketing team or organization overall
• Customer empathy - you love to walk in our customers’ shoes and your approach is informed by a deep understanding of their needs and pain points
• Storyteller - you know how to distill the complex into the simple and write compelling messaging and copy for a variety of audiences or personas
• Stakeholder management - you’re a maestro when it comes to working collaboratively with sales, marketing, customer experience and product teams to rally people around key GTM initiatives
• Data-driven - you’re as comfortable diving into a spreadsheet or report or using AI tools to dig into what the data is telling you as you are sifting through qualitative customer feedback or customer and prospect meeting recordings to identify nuggets of gold

Why Join Us

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here’s what we offer:

• Competitive salary package plus employee stock options from day one
• Annual education allowance to support your professional development
• Employee recognition program that celebrates impact and contribution
• Quarterly wellness allowance to support your physical and mental wellbeing
• Complimentary subscriptions to Headspace and our Employee Assistance Program
• Flexible working, supported by work-from-office reimbursement and a mobile allowance to help you set up safely at home
• Work from anywhere for up to one month each year, with business approval
• Financial Planning allowance (after all, we are in the accounting business!)
• Vehicle Leasing Benefits
• Paid parental leave
• An extra paid day off for your birthday, plus paid volunteering leave

What To Expect From Our Recruitment Process

Our recruitment process is designed to ensure a great fit for both you and Ignition. Here’s an overview of the typical steps you may experience:

• Introductory conversation with our Talent team: A friendly discussion to learn more about your background and share additional context about the role and Ignition.
• Hiring Manager conversation: A focused discussion on your experience, strengths, leadership approach, and alignment with our strategic priorities.
• Functional and stakeholder interviews/ presentation: Structured conversations with cross functional stakeholders to explore collaboration, culture, and how we work together.
• Final conversation with the team: An opportunity to discuss career growth, as well as the broader business context and vision.
• Reference and background checks: Conducted following acceptance of a verbal offer.

We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.

We aim to keep the process transparent, respectful of your time, and as smooth as possible.

experience comes in many forms, and diverse perspectives make our teams stronger.

Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact [e-mail].