Global Campaign Architect: End-to-End Strategy & Pipeline

Nearmap; Australia; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

YOU days off

Wellbeing allowance

Flu vaccinations

Hybrid flexibility

Nearmap subscription

Snacks in office

Team lunches Sydney

Shower facilities

Job summary

Nearmap is seeking a Senior Campaign Manager to lead global go-to-market campaigns for a key vertical. You will own strategy, architecture, and performance, setting direction and building frameworks for regional teams to execute against.

You’ll partner across Portfolio Marketing, Digital, Region Marketing/ABX, Events, Sales, and Content to ensure unified, insight-driven messaging and pipeline impact. You'll think at the campaign level, translate market signals into pivots, and drive ongoing

Qualifications

• 8-10 years in B2B demand generation or growth marketing with pipeline impact.
• Strategic thinking at campaign architecture level, not tactics.
• Data-driven with ability to translate insights into decisions.

Responsibilities

• Own end-to-end campaign strategy for your vertical, from audience insight to program architecture and measurement.
• Track market trends and buyer priorities to sharpen strategy and timing.
• Map the buyer journey and design campaigns for each stage with intent.
• Translate market intelligence into pivots and program adjustments in real time.
• Partner with Portfolio Marketing to build campaigns on a strong foundation: ICPs, personas, messaging.
• Define messaging hierarchy and adapt for persona/segment variations.
• Develop campaigns as 1:Many global programs, packaged for regional activation.
• Own the digital relationship for 1:Many programs: targeting, briefs, and optimization.

Skills

Campaign strategy

Cross-functional leadership

Data-driven decisions

Market insights

Stakeholder management

Communication

Tools

Salesforce

Marketo

6Sense

Campaign analytics

Job description

Nearmap is seeking a Senior Campaign Manager to lead global go-to-market campaigns for a key vertical. You will own strategy, architecture, and performance, setting direction and building frameworks for regional teams to execute against.

You’ll partner across Portfolio Marketing, Digital, Region Marketing/ABX, Events, Sales, and Content to ensure unified, insight-driven messaging and pipeline impact. You'll think at the campaign level, translate market signals into pivots, and drive ongoing