Gift in Wills Lead

Beyond Blue; Melbourne; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid working

NFP salary packaging

Generous leave benefits

Modern Melbourne office (Naarm)

Job summary

Beyond Blue is seeking a Gifts in Wills Lead to drive growth, engagement and sustainability for its Gifts in Wills program in Melbourne. You will develop acquisition, stewardship and supporter engagement strategies and foster meaningful connections with supporters and households.

You will oversee estate administration, collaborate with legal representatives and families, and use data and sector best practice to improve performance and outcomes.

Qualifications

• Proven ability to build donor relationships in gifts in wills.
• Experience delivering campaigns or programmes with measurable outcomes.
• Strong budgeting, forecasting and reporting to leadership.

Responsibilities

• Lead growth, engagement and success of the Gifts in Wills program.
• Develop and deliver acquisition, stewardship and supporter engagement strategies.
• Oversee estate administration and liaise with legal representatives and families.

Skills

Donor relations

Fundraising strategy

Stakeholder management

Data-driven

CRM & Salesforce

Education

Tertiary qualification in fundraising/marketing

Tools

Salesforce CRM

Microsoft Excel

Job description

A rare opportunity to make a meaningful impact by leading a growing Gifts in Wills program that helps ensure more Australians can access the mental health support they need, now and into the future.

At Beyond Blue, every gift left in a Will helps create a lasting legacy of hope, support and change. As our Gifts in Wills Lead, you'll play a vital role in building meaningful relationships with supporters who want to make a difference for generations to come, while helping to secure sustainable funding that advances our mission.

Introduction

For more than 25 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support and hope.

We are one of Australia’s most well‑known, trusted, and visited mental health organisations. We never take this for granted. With that comes a deep responsibility to listen, to understand people’s needs and aspirations, and to ensure they are at the heart of everything we do.

About the role

Reporting to the Donor Development Manager, the Gifts in Wills Lead is responsible for driving the growth, engagement and success of Beyond Blue's Gifts in Wills program. You'll lead the development and delivery of acquisition, stewardship and supporter engagement strategies that strengthen our pipeline of future supporters and maximise long‑term impact.

This role combines relationship management, fundraising strategy and programme leadership. You'll nurture meaningful connections with prospective and confirmed supporters, oversee estate administration, work closely with legal representatives and families, and create supporter experiences that are thoughtful, personalised and aligned with Beyond Blue's values. You'll also use data, insights and best sector practice to continually improve performance and supporter engagement.

About you

You are a skilled fundraiser and relationship builder who understands that successful philanthropy is built on trust, empathy and genuine connection. You have experience working with donors or supporters in the gifts in wills space and are comfortable navigating sensitive conversations with professionalism, care and emotional intelligence.

You bring strong commercial and strategic thinking, coupled with the ability to translate plans into outcomes. Equally comfortable managing supporter relationships, analysing programme performance and influencing stakeholders, you know how to build engagement while maintaining exceptional attention to detail and supporter care.

Qualifications

• Tertiary qualification in a related discipline, such as fundraising, marketing, business development, community engagement or communications.

Experience

• A minimum of three years of gift in wills work related experience.
• Experience delivering campaigns, projects or programmes that achieve measurable outcomes.
• Financial acumen, including budget management, forecasting and performance reporting with presentation to management and the Board.
• Experience using CRM and donor management systems, ideally Salesforce, including data segmentation, moves management and reporting.

Key Strengths

• Excellent relationship and stakeholder management skills, with experience building trusted relationships with philanthropic donors, legal professionals, family members and internal stakeholders.
• Strong relationship management skills and a proven ability to build trust with diverse stakeholders including managing sensitive and complex conversations with empathy and professionalism.
• Proven project management skills across planning, resourcing, coordination, monitoring, risk and issue management, reporting and delivery.
• Excellent written communication, public speaking and presentation skills across donor communications, campaigns, events and touchpoints.

Why Join Beyond Blue?

Make a meaningful impact while working in a flexible, supportive and inclusive environment.

We offer:

• Flexible work options, including hybrid working and purchased leave.
• NFP salary packaging to help you make more of your salary.
• Generous leave benefits, including parental, family and domestic violence, gender affirmation, community service, and cultural and ceremonial leave.
• A modern Melbourne (Naarm) office with end‑of‑trip facilities.

We are proud to be an equal opportunity employer and welcome applications from people of all backgrounds, identities and lived experiences, including Aboriginal and Torres Strait Islander peoples. If you require adjustments during the recruitment process or don't meet every requirement, we still encourage you to apply. We know great talent comes in many forms.