General Manager | Premium Wellness Centre

Gough Recruitment; Sydney; On-site; AUD 150,000 - 230,000; Full time

Job summary

Gough Recruitment is partnering with a premium wellness centre in Sydney's Eastern Suburbs to appoint a commercially minded General Manager. You will lead membership sales, drive revenue growth, and oversee daily operations while delivering exceptional member experiences.

You will inspire a high-performing team, manage KPIs, budgets and partnerships, and ensure long-term engagement with premium service standards.

Qualifications

• Minimum five years’ experience in membership sales and/or management of a membership-based facility.
• Experience managing a premium gym or wellness centre is preferred.
• Proven track record of driving sales, revenue targets and converting inquiries into paying members.
• Strong understanding of the full membership lifecycle and retention strategies.

Responsibilities

• Commercial performance: Take ownership of centre performance, revenue targets and KPIs.
• Membership sales: Lead the sales journey from enquiry to conversion, onboarding and retention.
• Business development: Generate new membership opportunities via referrals, partnerships, events and proactive lead gen.
• Member retention: Develop initiatives to strengthen engagement and grow recurring revenue.
• Team leadership: Lead, motivate and develop a high-performing team with strong service culture.
• Customer experience: Ensure a personalised, premium member experience reflecting the centre’s positioning.
• Operational management: Oversee staffing, rosters, daily operations and service standards.
• Relationship management: Build strong relationships with members and be a visible presence.
• Continuous improvement: Identify opportunities to enhance the member journey and drive growth.
• Stakeholder collaboration: Work with leadership on commercial strategy and marketing initiatives.

Skills

Membership sales

Team leadership

Customer experience

Operational management

Relationship management

Commercial performance

Revenue growth

Business development

KPIs & budgets

Premium service mindset

Job description

General Manager | Premium Wellness Centre

Gough Recruitment - Sydney Eastern Suburbs NSW

Gough Recruitment is excited to be partnering with a leading a premium wellness destination.

The Opportunity

As General Manager, you will take responsibility for the overall commercial and operational performance of the centre, with a strong focus on membership acquisition, revenue growth, member retention and service excellence.

You will be a visible, hands-on leader who can inspire a team, build meaningful relationships with members and turn commercial opportunities into measurable results.

This role will suit someone who thrives in a premium, service-led environment and understands that success comes from both winning new members and keeping them engaged for the long term.

Key Responsibilities

• Commercial performance: Take ownership of centre performance, revenue targets and key business KPIs.
• Membership sales: Lead the membership sales journey from initial enquiry and consultation through to conversion, onboarding and retention.
• Business development: Generate new membership opportunities through referrals, partnerships, networking, events and proactive lead generation.
• Member retention: Develop initiatives that strengthen engagement, minimise cancellations and grow recurring membership revenue.
• Team leadership: Lead, motivate and develop a high-performing team, fostering a culture of accountability, collaboration and exceptional service.
• Customer experience: Ensure every member receives a personalised, premium experience that reflects the centre’s positioning.
• Operational management: Oversee staffing, rosters, daily operations, facility presentation and service standards.
• Relationship management: Build strong relationships with members and become a trusted, visible presence within the centre.
• Continuous improvement: Identify opportunities to enhance the member journey, improve utilisation and drive sustainable commercial growth.
• Stakeholder collaboration: Work with the broader leadership team on commercial strategy, marketing initiatives and overall business performance.

Gough Recruitment is excited to be partnering with a leading a premium wellness destination.

The Opportunity

As General Manager, you will take responsibility for the overall commercial and operational performance of the centre, with a strong focus on membership acquisition, revenue growth, member retention and service excellence.

You will be a visible, hands-on leader who can inspire a team, build meaningful relationships with members and turn commercial opportunities into measurable results.

This role will suit someone who thrives in a premium, service-led environment and understands that success comes from both winning new members and keeping them engaged for the long term.

Key Responsibilities

• Commercial performance: Take ownership of centre performance, revenue targets and key business KPIs.
• Membership sales: Lead the membership sales journey from initial enquiry and consultation through to conversion, onboarding and retention.
• Business development: Generate new membership opportunities through referrals, partnerships, networking, events and proactive lead generation.
• Member retention: Develop initiatives that strengthen engagement, minimise cancellations and grow recurring membership revenue.
• Team leadership: Lead, motivate and develop a high-performing team, fostering a culture of accountability, collaboration and exceptional service.
• Customer experience: Ensure every member receives a personalised, premium experience that reflects the centre’s positioning.
• Operational management: Oversee staffing, rosters, daily operations, facility presentation and service standards.
• Relationship management: Build strong relationships with members and become a trusted, visible presence within the centre.
• Continuous improvement: Identify opportunities to enhance the member journey, improve utilisation and drive sustainable commercial growth.
• Stakeholder collaboration: Work with the broader leadership team on commercial strategy, marketing initiatives and overall business performance.

About You

You are a commercially minded leader who enjoys being on the floor, engaging with members and leading from the front. You understand the numbers behind a successful membership business and have the sales capability to make a direct impact on performance.

To be successful, you will bring:

• A minimum of five years’ experience in membership sales and/or the management of a membership-based facility.
• Previous experience managing a premium gym, health club, boutique fitness studio, wellness centre, longevity clinic, private members club or comparable high-end service business.
• A proven track record of driving membership sales, achieving revenue targets and converting enquiries into paying members.
• A strong understanding of the full membership lifecycle, including prospecting, consultation, conversion, onboarding, retention and renewals.
• Experience leading, coaching and developing customer-facing teams.
• Strong commercial acumen, with confidence managing KPIs, budgets and business performance.
• Exceptional communication and relationship-building skills, with a polished and personable approach.
• A hands-on leadership style and the ability to balance sales, people management and operational responsibilities.
• A genuine interest in health, wellness, performance and longevity.

We welcome applications from experienced General Managers, Club Managers, Health Club Managers, Centre Managers, Membership Sales Managers and Commercial Managers who can demonstrate strong sales results and the ability to lead a premium, membership-based business.