Experience (SEO, GEO) Associate Director

Mindshare World; Melbourne; On-site; AUD 150,000 - 210,000; Full time

Job summary

Mindshare World in Melbourne seeks an Experience (SEO, GEO) Associate Director to lead a growing team of specialists and act as strategic lead for key accounts. You will drive high-quality delivery, profitable projects, and growth opportunities across WPP Media networks.

The role emphasizes leadership, data-driven decision making, and a tech-forward approach to evolving SEO and GEO strategies for top-tier clients.

Qualifications

• Hands-on expertise across SEO, GEO, analytics, and reporting.
• Experience mentoring mid-level and junior staff.
• Strong client-facing communication and stakeholder management.
• Experience monitoring project profitability and resourcing.
• Tech-agnostic with ability to navigate platforms and search engines.

Responsibilities

• Lead and inspire a team of Experience specialists (SEO, GEO, analytics).
• Act as day-to-day strategic lead for key accounts.
• Ensure high-quality delivery across Experience products.
• Support pitch responses and identify growth opportunities.
• Experiment with new tech and SEO automation to sharpen strategies.

Skills

SEO mastery

GEO mastery

Leadership

Client management

Commercial acumen

Tech savvy

Tools

Analytics tools

Market research tools

Job description

Experience (SEO, GEO) Associate Director

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

• Lead and Inspire:You’ll directly manage, coach, and empower a brilliant, growing team of Experience specialists (SEO, GEO, analytics), fostering a highly collaborative and supportive culture.
• Client Champion:Act as the day-to-day strategic lead for key accounts, building deeply trusted relationships and ensuring our delivery consistently smashes client KPIs.
• Operational Excellence:Drive the high-quality delivery of our Experience products across WPP Media agencies, refining workflows and scaling our frameworks for success.
• Commercial Growth:Play a crucial part in the business by supporting pitch responses, spotting fresh growth opportunities within existing portfolios, and keeping projects profitable.
• Tech & Innovation:Stay ahead of the curve by playing with the latest tech, from cutting-edge LLMs to smart SEO automation, to keep our strategies sharp and impactful.

Ideal Skills and Experience

This role is perfect for a strategic, tech-savvy leader who loves mentoring a team just as much as they love diving into SEO analytics and driving brilliant commercial outcomes for top-tier clients. We’re also looking for;

• SEO & GEO Mastery:Deep, hands-on expertise across SEO, GEO, analytics, and reporting, with a proven ability to translate complex data into brilliant, actionable strategies.
• Leadership Chops:Demonstrated experience in managing, mentoring, and developing mid-level and junior staff, helping them build their craft capability.
• Client-Facing Brilliance:Stellar communication and stakeholder management skills, with a track record of driving continuous improvement in client satisfaction.
• Commercial Acumen:Solid experience in monitoring project profitability, managing team resourcing, and assisting with scoping and new business pitches.
• Tech-Agility:A tool-agnostic, adaptable mindset with the ability to confidently navigate diverse platforms, search engines, and market research tools.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.