Employer Brand Manager

Advanced Personnel Management; City of Melbourne; On-site; AUD 80,000 - 110,000; Full time

Job summary

A leading human services organization in Melbourne is seeking an experienced Employer Brand Manager to develop and implement employer branding strategies. This role involves creating engaging content and managing recruitment campaigns to attract allied health professionals. The ideal candidate has over 5 years of experience in employer branding or recruitment marketing and excellent communication skills. Join a diverse team focused on enabling better lives through impactful services.

Benefits

Great work-life balance

Extensive learning opportunities

Networking programs

Employee benefits

Qualifications

• Minimum 5 years of experience in employer branding or recruitment marketing.
• Proven ability to manage multiple projects and stakeholders.
• Exceptional writing and storytelling skills for social media.

Responsibilities

• Develop and implement employer brand strategies.
• Create high-quality content across multiple media.
• Plan and execute recruitment campaigns and events.
• Manage marketing initiatives and digital agency relationships.

Skills

Employer branding

Content development

Stakeholder management

Data-driven insights

Exceptional writing

Communication skills

Tools

Sharepoint

Canva

Viva Engage

Job description

Reporting to the Head of Marketing & Engagement on a 12-month contract and having the opportunity to be based across any of our locations in Perth and Melbourne, the Employer Brand Manager will be a key member of the APM Therapy Group’s Engagement and Marketing team.

As an experienced marketing, human resources or talent acquisition professional, you will be a strategic thinker, creative content developer and storyteller who crafts engaging communications to connect with prospective allied health candidates with our organisation’s purpose, culture and client stories.

What you will do

• Develop and implement employer brand strategies that position APM Therapy Group and its key brands as an employer of choice for both graduates and experienced therapists in the allied health sector.
• Produce engaging, high-quality content across video, blog, print and social media channels to showcase the brands’ culture, values and impact on clients and communities nationwide.
• Plan and execute recruitment campaigns, owned webinar events, expos, conferences, and industry presentations to attract top talent.
• Oversee programmatic marketing and advertising initiatives, including managing digital relationships with agencies.

What you will bring

You are a curious, proactive, creative problem solver, who thrives in a customer-focused environment. You will work collaboratively and build strong working relationships with the team. You will bring a genuine interest and passion for the health and disability sectors and a keenness to underpin APM’s marketing team and strategies, along with:

• Experience in employer branding, recruitment marketing, or related field (min 5 years).
• Ability to manage multiple stakeholders across multiple projects.
• Exceptional writing and storytelling skills and writing for social media.
• Proven commercial and analytical capability and the ability to leverage data-driven insights.
• Excellent written, verbal communication and presentation skills
• Experience using Sharepoint, Canva, Viva Engage experience.

Be rewarded for your success

When you join APM, there’s an opportunity to grow your career in Human Services, across multiple global brands and geographies. You can expect a great work-life balance, extensive learning opportunities, networking programs and employee benefits. But most of all you can expect to make a lasting impact on the lives of others, who rely on our services.

Ready to Join?

Click APPLY now and complete your application through our online recruitment platform. Please call Shane on 0499 047 301 if you have any further questions.

About APM Group

We’re a diverse team of over 16,000 people across 11 countries with a shared purpose - to enable better lives. Our purpose is the common thread that lives in everything we do, and it starts with enabling better lives for our employees and their families too.

Our work enables the people we serve to realise their ambitions and aspirations through sustainable employment, independence, better health and wellbeing, and increased social participation.

At APM we are strengthened by diversity. We are committed to providing a work environment in which everyone is included, treated fairly and with respect. We encourage applications from people of all ages, nationalities, abilities and cultures including indigenous peoples, the LGBTQI+ community and people with a disability.