E-Commerce Manager

Vetafarm; Wagga Wagga; On-site; AUD 110,000 - 160,000; Full time

Job summary

Vetafarm, Australia’s leading innovator in animal health products, seeks an E-Commerce Manager to drive growth of its direct-to-consumer business and strengthen relationships with pet owners worldwide. You will oversee ecommerce performance, digital campaigns, CRM, and the end-to-end customer journey, collaborating with leadership to turn ideas into practical, customer-focused solutions.

The role requires hands-on leadership, strong data analytics and a track record of growing D2C or digital

Qualifications

• Proven experience in building and growing D2C/e-commerce businesses.
• Strong knowledge of digital marketing, CRM and end-to-end customer journey optimisation.
• Hands-on leader with ability to turn ideas into practical growth initiatives.

Responsibilities

• Develop and execute Vetafarm’s direct-to-consumer ecommerce growth strategy.
• Drive online sales growth and optimise the customer journey from discovery to purchase.
• Oversee ecommerce trading, merchandising, promotions and website performance.
• Lead CRM, customer retention, loyalty and lifecycle marketing initiatives.
• Use data and market trends to identify growth opportunities and improvements.
• Implement new customer-focused initiatives and digital experiences.
• Lead and develop a small ecommerce team with a customer-focused culture.

Skills

D2C e-commerce

Digital marketing

CRM

Customer journey optimization

Tools

Shopify

HubSpot

Google Analytics

Job description

Vetafarm is Australia’s leading innovator and manufacturer of specialised animal health and welfare products. For more than 30 years, we have developed trusted health, nutrition and care solutions for companion birds, reptiles, small animals, wildlife, horses, cats and dogs. Everything we do is grounded in science, backed by experience, and driven by a genuine commitment to animal wellbeing.

Founded in Wagga Wagga in 1990, Vetafarm proudly distributes its products across Australia and to more than 30 countries worldwide.

Our people are at the heart of our success. We are proud of our collaborative, values-driven culture and were recognised as a 5-Star Employer of Choice by HRD Australia in 2026.

We are seeking an E-Commerce Manager to lead the growth of our direct-to-consumer business and help strengthen the relationship between Vetafarm and pet owners across Australia and around the world.

The Role

As our E-Commerce Manager, you will lead the ongoing development and growth of Vetafarm’s direct-to-consumer business.

Working closely with the leadership team, you will help shape how customers discover, learn about and engage with Vetafarm. You’ll balance strategic thinking with day-to-day execution, overseeing ecommerce performance, digital campaigns, customer engagement initiatives and new growth opportunities.

Whether you’re reviewing website performance, optimising the customer journey, launching a new campaign, analysing customer data or developing new ways to better serve pet owners, you’ll play an important role in helping more animal owners access the products, advice and support they need to care for their animals.

You’ll work collaboratively across the business to turn ideas into practical, customer-focused solutions that deliver meaningful outcomes for both customers and Vetafarm.

Key Responsibilities

• Develop and deliver Vetafarm’s direct-to-consumer ecommerce growth strategy.
• Drive online sales growth and optimise the end-to-end customer journey, from discovery and education through to purchase, delivery, support, retention and advocacy
• Oversee ecommerce trading, merchandising, promotions and website performance.
• Lead CRM, customer retention, loyalty and lifecycle marketing initiatives.
• Use customer insights, performance data and market trends to identify opportunities for growth and improvement.
• Develop and implement new customer-focused initiatives, tools and digital experiences.
• Monitor key commercial measures including revenue, conversion, retention and customer lifetime value.
• Lead and support a small e-commerce team, setting priorities, building capability and fostering a collaborative, customer focused culture.

About You

• A creative, hands-on leader who can turn ideas into practical outcomes and meaningful growth.
• Proven experience in building and growing D2C, e-commerce or digital commerce businesses.
• Strong knowledge of e-commerce, digital marketing, CRM and end-to-end customer journey optimisation.
• Highly analytical, with the ability to turn data, customer insights and market trends into clear, actionable decisions.
• Hands-on experience with performance marketing channels, including Meta Ads and Google Ads, with a focus on driving acquisition, conversion and online growth.
• Confident using tools such as Google Analytics, and e-commerce/CRM platforms e.g. Shopify, HubSpot, to understand performance and identify opportunities for improvement.
• Passionate about customer experience, digital innovation and creating engaging online experiences for pet owners.
• Experience in pet care, animal health, pet nutrition, FMCG, consumer health or a related consumer-focused industry will be highly regarded.
• Aligned with Vetafarm’s values of Ethics, Quality, Understanding, Innovation and Passion.

If you’re excited by the opportunity to shape the future of Vetafarm’s direct-to-consumer business, turn great ideas into real customer experiences and help us build stronger connections with animal owners around the world, we’d love to hear from you!

Vetafarm will require the successful applicant to undertake a pre-employment medical including drug and alcohol screening.

Vetafarm is an Equal Opportunity Employer.